Director, New Digital Experiences at Babylist

At Babylist, we have spent over a decade building the technology that supports millions of growing families. We started as a registry platform and have evolved into a comprehensive ecosystem that helps parents make decisions with confidence, stay connected, and build healthy lives. With over 59 million monthly pageviews and a community that spans across our registry, app, ecommerce shop, and health services, we are proud to be a generational brand in the baby product industry. We are a remote-first team spread across the United States and Canada, and we thrive by balancing our virtual collaboration with meaningful in-person connections during our company and departmental offsites.

The opportunity

We are searching for a Director, New Digital Experiences to lead the charge in creating and executing our health content experience. This is a pivotal role for someone with an entrepreneurial mindset who is ready to take our health courses from zero to one. You will turn our executive vision into a reality by building innovative digital products that provide genuine value to expecting and new parents. By working across our engineering, marketing, and partnership teams, you will ensure that our new health offerings resonate deeply with our audience and deliver a significant, positive impact.

A day in the life

• Own the end-to-end product experience by shaping the direction, user experience, and content strategy for our new health courses.
• Drive the development process from scratch, which includes scoping user research, defining the product roadmap, and building the core infrastructure.
• Collaborate closely with cross-functional partners to balance technical feasibility with business impact while using data and insights to iterate and refine our offerings.

Who you are

You are a seasoned leader with at least 8 years of experience in product management or content strategy, and you have a proven history of launching digital products that achieve strong market fit. You are comfortable navigating ambiguity and enjoy the fast-paced nature of a startup environment. Your toolkit includes:

• A data-driven approach to decision-making and a deep understanding of how to leverage user insights.
• Strong communication skills that allow you to influence and lead cross-functional teams effectively.
• A solid grasp of content strategy, storytelling, and marketing channels, specifically regarding how to position products for organic distribution.
• Fluency in English.

Why you'll love it here

We are committed to supporting your success by providing the tools you need and a culture that values sustainable growth and work-life balance. We offer a competitive salary range of $156,040.00 to $234,060.00, along with equity and bonus opportunities. Our benefits package is designed to care for your physical, mental, and financial wellbeing, including:

• Company-paid medical, dental, and vision insurance.
• A 401k plan with company matching.
• Generous paid time off and parental leave policies.
• Support for your remote work setup and regular opportunities to connect with colleagues in person.