Director, Member Engagement Marketing at Thyme Care

At Thyme Care, we serve as the leading value-based cancer care enabler. Our mission is to transform the experience and outcomes for individuals living with cancer by partnering with health plans, employers, and providers. We have built a unique, technology-enabled care model that integrates seamlessly with clinical teams to support patients throughout their entire journey. By empowering over 300 oncologists nationwide with advanced data analytics and virtual engagement tools, we are actively shifting the landscape of oncology toward better care and lower costs. As a founding member of CancerX, we are driven by a commitment to innovation and a deep sense of responsibility toward the people we serve.

The opportunity

We are looking for a Director of Member Engagement Marketing to join our team and lead the charge in defining our enrollment and retention strategies. This is a high-impact role where you will act as a strategic partner across our Enrollment, Care Delivery, and Clinical teams to ensure our messaging resonates with both members and providers. You will serve as an all-around athlete, balancing high-level strategy with hands-on execution to drive our growth. Reporting directly to the VP of Marketing, you will be the primary voice for our engagement efforts, ensuring that every campaign we launch is data-driven, creative, and perfectly aligned with our mission to improve the lives of those navigating a cancer diagnosis.

A day in the life

• You will design and execute integrated marketing campaigns and awareness initiatives that grow our brand recognition and directly support our member enrollment and retention targets.
• You will act as the subject matter expert in meetings with external partners and providers, using your deep understanding of our care model to build trust and influence key stakeholders.
• You will conduct rigorous gap analysis and industry research to identify trends, optimizing our value proposition and ensuring our outreach strategies are both effective and scalable.

Who you are

You are a seasoned marketing professional with a strong background in lifestyle or healthcare marketing. You possess the ability to translate complex data into actionable strategies, and you are comfortable working in a fast-paced environment where priorities can shift quickly. You are a natural collaborator who excels at stakeholder management, whether you are presenting to senior leadership or working alongside cross-functional teams. You communicate with clarity and purpose, and you have a proven track record of managing end-to-end projects with meticulous attention to detail. Fluency in English is required for this role.

Why you'll love it here

We believe in supporting our team members both personally and professionally. We offer a competitive salary range of $150,000 to $170,000 for roles based in New York City, with adjustments based on geography and experience. Beyond compensation, we provide a comprehensive benefits package designed to offer flexibility and security.

• Flexible work environment, including remote and hybrid options with flexible hours.
• Comprehensive health coverage, including medical, dental, and vision insurance.
• Financial wellness, featuring 401k plans and equity compensation.
• Growth and balance, with paid time off and dedicated support for your professional development.