Director, Marketing at Taco Bell Private

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Director of Marketing to Taco Bell Canada is responsible for planning and executing the strategic plans, marketing calendar, and media with the goal of driving profitable growth for the Canadian business. With support from the Marketing Analyst and Associate Digital Marketing Manager, they work to build promotional plans and windows with alignment of internal cross functional partners and our franchisees which drive our strategic pillars and grow sales. This team, led by the Marketing Director is responsible for these process from conception to in store execution.

The Marketing Director leads our National Advertising Board (NAC) with franchisees sharing and gaining alignment on plans and offers. They also own the relationships with many external partners including Creative Agencies, Media Agencies, and PR partners. In additional to planning and executing they are also responsible for analyzing performance of programs and ensuring they are delivering on sales and profit results as planned.

Beyond the core work within marketing this person is also to act as a thought partner across the business including Finance, Technology, Development, and Operations.

This person also gets the opportunity to continue to build stronger harmonization across the Canadian and US business and will represent the brand preparing quarterly business updates to US Executive Teams and US FIT (Food Innovation) Leadership all while supporting bold growth of the Taco Bell brand in Canada!

We’ve got big plans and are looking for someone with the passion to keep driving them forward!

The Day-to-Day:

• Execute Experiences / Promotional windows & brand initiatives. Includes creative development, media planning, POS set up, Cross Functional Collaboration, and analysis.
• Strategic and creative menu refreshes; analysis of pricing and impact of previous pricing lifts to make recommendations as well as supporting with a creative refresh to the look
• Media Planning + Optimization: 2025 Media briefed in August, will need to finalize for 2025 and brief and plan for 2026 and beyond!
• 2025 + 2026 & beyond Calendar Planning: Partnering in the North America structure this person will be working cross functionally and with franchise partners to ensure 2025 calendar remains optimal, and work towards planning 2026 calendar. Often 6-7 dual message promotional windows per calendar year.
• Requires close partnerships with our Food Innovation Team, QA Team, and Supply Chain Teams as well as project management skills to support product innovation coming into the Canadian market.
• “NAC” Management: Lead the sharing of strategy and plans to our board of franchisees. This will include updating on key projects, sharing results, as well as gaining alignment on strategies and programs moving forward. Strong relationship management skills are required.
• Agency Management: Lead management of 3 key partners. Creative agency, media agency, and PR agency.
• Marketing Budget Management
• Support Associate Digital Marketing Manager in developing strategies to grow digital sales footprint with 3P partners & owned digital channels.
• Support Market Analyst executing, analyzing, and optimizing promotional offers.
• Travel to the U.S expected 4-6x annually.

Is This You?

• Bachelor’s degree (marketing, management, business, finance) required
• 10+ years experience working in brand marketing / strategy / planning
• 4+ years’ experience leading and managing a team. Strong leadership presence and communication skills; ability to translate vision into action.
• Experience working in or with agencies is a plus – ability to manage, work with, and navigate outside agencies and relationships.
• Experience in the multi-channel retail industry, QSR, CPG and/or franchised business is a plus.
• Previous Canadian business and cultural experience preferred
• Previous experience in digital marketing, Ecommerce, CRM
• Strong leadership, coaching, interpersonal and communication skills
• Strategic/broad business thinking skills
• Dynamic, energetic, and positive leader
• Strong influencing skills

Internal Eligibility Requirements:

• Must be employed with Taco Bell or Yum Brands for a total of 12 months
• Must have alerted your coach and HRBP of your interest in applying
• Must have received a “Success” rating or better on most recent performance review
• Must meet the minimum requirements of the role
• Must be in good standing in your current role (including performance improvement plan)

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Fridays
• Up to 3 weeks of vacation per year and time off for personal days
• Yum! Days provided for additional day off on statutory holiday weeks
• 5 Live Well Days to unplug and recharge
• Tuition reimbursement and education benefits 
• Fitness reimbursement of up to $300 per year
• RRSP with company match to employee contribution
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Salary Range: $140,800-$183,000 CAD annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.