Director, Marketing Technology and Operations
Hybrid
Full Time
#Marketing
#Data Analytics
#Google Analytics
#Marketing Automation
#Leadership
#Project Management
At FirstKey Homes, we are dedicated to providing high-quality rental housing options and creating exceptional experiences for our residents. As we continue to grow, we are looking for a strategic leader to join our team and help us refine how we use technology and data to reach our goals. If you are a forward-thinking professional who enjoys building high-performing teams and optimizing complex marketing ecosystems, we would love to hear from you.
About the Role
We are searching for a Director, Marketing Technology and Operations to join us on a full-time basis. In this executive-level position, you will report directly to the Senior Vice President of Marketing and Customer Experience. You will be responsible for overseeing our marketing systems, innovation strategies, and operations. You will manage a talented team of four managers, covering the areas of performance marketing, email marketing, product management, and marketing operations, ensuring that our technology stack is both efficient and scalable.
Key Responsibilities
- Lead the procurement, implementation, and ongoing optimization of our marketing technology stack, including tools like Google Analytics, marketing automation platforms, and CDPs.
- Drive operational excellence by establishing clear KPIs, managing performance dashboards, and using data analytics to provide actionable insights that improve campaign ROI.
- Mentor and develop a team of four managers, fostering a culture of innovation, accountability, and continuous professional growth.
Requirements
To be successful in this role, you should possess a blend of technical expertise and strong leadership capabilities. We require the following qualifications:
- A Bachelor’s degree in marketing, business, data analytics, or a related field.
- At least 10 years of experience in marketing operations or marketing technology.
- A minimum of 5 years of experience in a leadership role managing marketing teams.
- 3 to 4 years of hands-on experience with data analytics and measuring marketing performance.
- Proficiency in Google Analytics, CMS platforms, and marketing automation tools.
- Strong project management skills with the ability to handle multiple priorities and deadlines.
Location
This position is based in the United States.
Compensation and Benefits
We are committed to supporting our employees through a balanced work environment. This role offers the following benefit:
- Hybrid work arrangement, requiring three days in the office.
