Director, Marketing Measurement & Analytics at Taco Bell

Born in California in 1962, Taco Bell has grown from a local favorite into a global powerhouse with over 8,200 restaurants serving 42 million fans every single week. As part of the Yum! Brands family, we are the world's largest Mexican-inspired quick-service brand. We pride ourselves on being cultural rebels who challenge the status quo, champion sustainable ingredients, and push the boundaries of technology. If you are ready to help us Live Más and make a real impact, we want to meet you.

Role at a glance

We are looking for a Director, Marketing Measurement & Analytics to join our team on a full-time basis. This is a leadership-level position based in the United States, and we operate under a hybrid work model to balance collaboration and flexibility.

Your impact

• Partner with marketing leadership to define clear objectives and strategies that measure the effectiveness of our campaigns across digital, social, and traditional media channels.
• Lead and mentor a team of 2-3 analysts while overseeing third-party resources to build sophisticated models that track key performance indicators like customer annual value and incrementality.
• Translate complex data findings into actionable insights, presenting clear recommendations to cross-functional teams to drive data-driven decision-making and business growth.

What you'll need

• At least 10 years of experience in analytics with a proven ability to deliver measurable results, including 3+ years in a leadership or management role.
• A bachelor’s degree in a quantitative field like statistics, mathematics, economics, or data science.
• Advanced proficiency in Excel and the ability to write custom SQL for relational databases.
• Experience with PowerBI, marketing attribution, and marketing mix modeling is highly preferred.
• Strong communication skills with the ability to simplify complex data for diverse stakeholders.
• A curious, logical mindset and a passion for driving innovation within a fast-paced environment.

Perks and compensation

The annual salary range for this position is $160,400 to $189,000. Beyond the paycheck, we offer a robust benefits package designed to support your life and career:

• Hybrid work schedule.
• 401k retirement plan.
• Comprehensive medical insurance.
• Comprehensive dental insurance.