Downeastcider

Director, Marketing, Incubation Brands

Hybrid

Full Time

#Marketing

#Team Management

#Product Innovation

#Packaging

#Brand

#Advertising

#Data Analysis

#Planning

Downeastcider is looking for a Director, Marketing, Incubation Brands

Full Time Director Hybrid Marketing Team Management Product Innovation Packaging Brand Advertising Data Analysis Planning English 401k Hybrid work

We are looking for a Director of Marketing for Incubation Brands to join our team in East Boston. Since our humble beginnings fermenting cider in college dorms twelve years ago, we have grown into a 100% founder-owned company with over 230 teammates and a passion for creating high-quality drinks. We are now seeking a leader to drive our portfolio diversification by building new brands that exist outside of our current innovation streams.

Responsibilities

Build and lead a new team by hiring and developing top-tier talent.
Oversee the full lifecycle of new product innovation, including development, packaging, and promotional activities for categories beyond cider.
Collaborate with our sales and marketing departments to craft annual brand plans that increase customer awareness through advertising, sampling, trade marketing, and owned premise operations.
Utilize data analysis to inform our strategies and ensure our planning process remains centered on the consumer.

Must-haves

At least 5 years of professional experience in marketing or strategy, demonstrating consistent growth in your career.
A minimum of 3 years of experience in a people management role.
Fluency in English.

Benefits

401k plan with a 4% company match.
Unlimited paid time off and paid holidays.
Comprehensive health and dental insurance.
Company-provided short-term disability insurance.
Computer stipend to support your work.
Regular company celebrations, including holiday parties and summer offsites.
A generous cider allowance.
Hybrid work environment.

Downeastcider

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Director, Marketing, Incubation Brands at Downeastcider