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Downeastcider
Director, Marketing, Incubation Brands
Hybrid
Full Time
#Marketing
#Team Management
#Product Innovation
#Packaging
#Brand
#Advertising
#Data Analysis
#Planning
Downeastcider is looking for a Director, Marketing, Incubation Brands
Full TimeDirectorHybridMarketingTeam ManagementProduct InnovationPackagingBrandAdvertisingData AnalysisPlanningEnglish401kHybrid work
We are looking for a Director of Marketing for Incubation Brands to join our team in East Boston. Since our humble beginnings fermenting cider in college dorms twelve years ago, we have grown into a 100% founder-owned company with over 230 teammates and a passion for creating high-quality drinks. We are now seeking a leader to drive our portfolio diversification by building new brands that exist outside of our current innovation streams.
Responsibilities
- Build and lead a new team by hiring and developing top-tier talent.
- Oversee the full lifecycle of new product innovation, including development, packaging, and promotional activities for categories beyond cider.
- Collaborate with our sales and marketing departments to craft annual brand plans that increase customer awareness through advertising, sampling, trade marketing, and owned premise operations.
- Utilize data analysis to inform our strategies and ensure our planning process remains centered on the consumer.
Must-haves
- At least 5 years of professional experience in marketing or strategy, demonstrating consistent growth in your career.
- A minimum of 3 years of experience in a people management role.
- Fluency in English.
Benefits
- 401k plan with a 4% company match.
- Unlimited paid time off and paid holidays.
- Comprehensive health and dental insurance.
- Company-provided short-term disability insurance.
- Computer stipend to support your work.
- Regular company celebrations, including holiday parties and summer offsites.
- A generous cider allowance.
- Hybrid work environment.
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Downeastcider
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