Coupa Software

Director, Marketing Coupa Pay

Remote

Full Time

#Marketing

#B2B Payments

#Demand Generation

#Partner Marketing

#Event Coordination

#Campaign Analysis

#Strategic Planning

#Cross Functional Collaboration

#Salesforce

#Marketo

#Data Analysis

Coupa Software is looking for a Director, Marketing Coupa Pay

Full Time Executive Remote Marketing B2B Payments Demand Generation Partner Marketing Event Coordination Campaign Analysis Strategic Planning Cross Functional Collaboration Salesforce Marketo Data Analysis English Remote work

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

The Impact of a Director of Marketing, Coupa Pay at Coupa:

Coupa is seeking a Director of Marketing, Coupa Pay with experience in B2B payment solutions. The ideal candidate should be data-driven and capable of operating at both strategic and tactical levels. This role will report to the VP, Americas Growth Marketing and play a crucial part in fostering the growth of Coupa's payment ecosystem. This role is designated as the key strategist and executor, ensuring alignment of marketing initiatives with the business's goals and objectives. You will work closely with our Coupa Pay line of business and partners to create and execute joint marketing initiatives aimed at driving revenue for Coupa. You will be supporting (managing) 1 dedicated demand generation resource.

What you will do:

Responsible for devising, implementing, and monitoring comprehensive marketing strategies that drive growth and engagement. Work closely with line of business leadership to create a cohesive marketing plan

Ensure alignment with other departments, such as sales, product development, and customer success, to ensure that the marketing strategy support the overall business objectives and operational capabilities

Manage the marketing budget effectively, allocating resources to different campaigns and initiatives, and ensuring a good return

Identify key market trends, competitor activities, and customer needs to inform the marketing strategy

Collaborate with Coupa’s payment ecosystem partners to create compelling content, including case studies, whitepapers, webinars, and other collateral

Lead and partner with the Coupa Pay demand generation resource on a strategy that is mutually beneficial for Coupa and our partners

Report and track success metrics across all DG campaigns

Analyze and segment target audiences to tailor marketing messages and campaigns effectively, ensuring maximum impact and relevance

Operate in a player/coach role to plan and coordinate events, including Coupa-hosted or third party conferences, webinars, and trade shows

Ensure effective pre-event promotion and post-event follow-up to maximize impact

Establish key performance indicators (KPIs) to measure the success of partnership marketing initiatives

Analyze campaign performance data to derive insights and continually optimize marketing strategies

What you will bring to Coupa:

10+ years of partner marketing experience, primarily in B2B payments

Proven experience in B2B demand generation, preferably in the technology or SaaS industry

Understanding of to-, through- and with-partner marketing strategies and tactics

Ability to plan, manage, and execute several marketing programs simultaneously

Proven analytical skills, able to assess opportunities and make decisions on the ROI of programs and investments

Data-driven mindset with the ability to analyze and interpret marketing metrics

Exceptional ability to lead, influence, and work across organizational and geographic boundaries, with a strong track record of cross-functional collaboration

Ability to operate and excel at strategic as well as tactical levels

Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams

Ability and willingness to travel to external events, internal meetings at Coupa offices and/or partner meetings (expected 25% travel)

Experience with Salesforce and Marketo is required

#LI-Remote

#LI-SK1

At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.

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Director, Marketing Coupa Pay at Coupa Software