Director, Marketing Analytics at Qualtrics

At Qualtrics, we build the software that the world’s most iconic brands rely on to design products people love, build high-performing teams, and deliver exceptional frontline experiences. We are the pioneers and stewards of the Experience Management category, supporting over 18,000 clients across the globe. Creating a new category requires grit, a healthy disdain for convention, and a team that is deeply committed to our customers. When you join us, you become part of a nimble, high-functioning group that is empowered to set ambitious goals and move quickly to reach them. We believe in solving complex problems together, and we are on a mission to bring humanity and empathy back to business.

The opportunity

We are looking for an exceptional Director of Marketing Analytics to lead our efforts in delivering commercial impact through data. In this role, you will strategically apply insights across our marketing channels and programs to optimize our marketing mix. You will be a key leader within our global marketing team, working on complex projects that utilize advanced statistical and mathematical techniques. This is a perfect fit for a self-motivated leader who is passionate about solving problems and building teams that prioritize testing, learning, and optimizing customer lifetime value.

A day in the life

• You will identify, develop, and execute data-driven strategies to improve marketing effectiveness by analyzing customer behavior, sales performance, and third-party data.
• You will lead the development of advanced analytic models while partnering with data engineering and revenue operations to ensure consistent data structures across our systems.
• You will collaborate with the global marketing team to define KPIs and present strategic findings to executive leadership, effectively translating complex data into actionable narratives.

Who you are

You are a seasoned leader with over 10 years of experience in data analytics, consulting, or a related quantitative field. You hold an advanced degree, such as a Master’s or Ph.D., in a domain like Statistics, Computer Science, Mathematics, or Economics. You possess a deep understanding of market research methods and are proficient in tools such as Google Analytics, Google BigQuery, Tableau, and AWS Redshift. Your technical toolkit includes SQL, ETL processes, and SPSS, and you are comfortable with predictive modeling and regression analysis. Beyond your technical skills, you have a proven track record of recruiting and developing high-performing, diverse teams, and you excel at communicating complex insights to influence stakeholders at all levels.

Why you'll love it here

We offer a hybrid work model designed to balance the power of in-person collaboration with the flexibility of working from home. You will be part of a diverse, global community that values transparency, unity, and resourcefulness. Our benefits include the Qualtrics Experience Program, which provides an annual bonus for an experience of your choosing, and a commitment to fostering a safe, inclusive environment where you can do your best work. We are an equal opportunity employer, dedicated to ensuring that all qualified individuals are supported throughout their journey with us.