Director, Integrated Security Campaigns at Coalition, Inc.

About the Role

In late 2025 Coalition acquired Wirespeed, an exciting security startup building the next generation of Automated Detection & Response — and we're now investing in the go-to-market motion to grow it. Our GTM motion for Wirespeed will focus on reaching new enterprise customers in partnership with key VAR’s and expanding the number MSP’s using Wirespeed to support small and medium-sized businesses. The security marketing efforts will focus on building Wirespeed brand awareness with MSP’s and enterprise security buyers, partnering with sales to identify key accounts, and accelerating consideration/close with a mix marketing tactics. 

As Director of Integrated Security Campaigns, you will own the inbound pipeline engine for the Wirespeed business. That means setting the campaigns strategy, running the digital channels, managing agency partners, and building the measurement infrastructure that turns security audience interest into qualified pipeline. You'll operate as the connective tissue between security leadership, PMM, sales, and agency — designing and executing programs for two distinct audiences: MSP channel partners and enterprise security buyers.

This is an execution-focused role, not a strategy-only position. You will build, launch, measure, and optimize — daily. The right person leads from the front, is energized by building something from the ground up, and can hold strategic thinking and hands-on execution at the same time. You'll play a shaping awareness and demand for Wirespeed, in addition to broader awareness of Automated Detection & Response, helping shift how the market thinks about the evolution of threat management.

Responsibilities

• Develop and lead integrated campaign strategies for enterprise security buyers and MSP channel partners built in close alignment with product marketing, content, and sales.
• Own the security audience marketing journey end-to-end and build the campaign calendar that moves buyers from awareness to pipeline through a mix of digital, outbound, and in-person touches.
• Own and build paid digital strategy that can drive brand awareness and lead to demand creation. Partner with internal and agency stakeholders to drive SEM, display, paid social, content syndication, and emerging placements like podcast sponsorships. 
• Design and execute a field events strategy with field events contractor support alongside sales, focused on MSP partners and enterprise buyers. 
• Balance performance marketing and brand awareness investment to maximize immediate impact and long-term reach, rightsizing spend against targets
• Partner with analytics and RevOps to build campaign dashboards that provide real-time visibility into channel performance, pipeline attribution, and progress against goals; serve as the primary accountable voice to security leadership on performance and strategy
• Play an active shaping role in Automated Detection & Response brand awareness campaigns in partnership with PMM and Brand
• Fold experimentation into everything — systematically testing messaging, creative, and channel mix to build audience insights the whole team can leverage

Experience

• 8–10+ years in demand generation, integrated campaigns, digital marketing, ABM, or field marketing with demonstrated success at a growing company marketing to a technical or security audience
• Proven ownership of pipeline targets with a regular reporting cadence; fluency in pipeline attribution, CAC, MQL/SQL/opportunity conversion, and pipeline-to-spend
• Hands-on expertise across paid digital channels: SEM, display, paid social, content syndication, and a track record of experimenting with emerging placements
• Experience with both direct and channel/MSP go-to-market motions, with a clear understanding of how to design campaigns that serve each distinctly
• Comfortable building campaign infrastructure and reporting from scratch in partnership with RevOps and analytics teams
• AI-first working mindset with familiarity in AEO and AI search discoverability as an emerging demand capture channel
• Strong cross-functional instincts — able to earn alignment across security leadership, PMM, sales, and agency partners in a fast-moving, ambiguous environment

Compensation

As a remote-first organization, our compensation reflects the cost of labor across several Canadian geographic markets. 

In Alberta, British Columbia & Ontario the base salary for this position ranges from $190,000/year up to $240,000/year. 

For all other locations, the base salary for this position ranges from $180,000/year up to $215,000/year. 

Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your Recruiter can share more on the specific target salary range for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.

Vacancy Status: This posting is for an existing vacancy.

Use of AI: We utilize AI-assisted tools to help us organize and review the high volume of applications we receive. However, our human recruiting team makes all final hiring decisions and interview selections, valuing personal connection over algorithms.

Application Updates: Consistent with our commitment to transparency, if you are interviewed for this role, we will provide a status update on your application within 45 days of your final interview.

Perks

• 100% medical, dental, and vision coverage
• Flexible PTO
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs like Headspace, Lumino, and more!
• Competitive compensation and opportunity for advancement