CrossFit
Director, Growth Marketing
Remote
Full Time
#Marketing
#Digital Marketing
#Data Analytics
#SEO
#Team Leadership
#Growth
#Advertising
#Social Commerce
#Public Relations
#Website Optimization
#Collaboration
CrossFit is looking for a Director, Growth Marketing
Full TimeExecutiveRemoteMarketingDigital MarketingData AnalyticsSEOTeam LeadershipGrowthAdvertisingSocial CommercePublic RelationsWebsite OptimizationCollaborationEnglishMedical insuranceDental insuranceVision insurancePaid time off401k
We are looking for a strategic leader to join our team as the Director of Growth Marketing. In this role, you will drive brand expansion and reach new audiences for CrossFit and the CrossFit Games by spearheading our digital advertising, influencer outreach, and cross-functional marketing initiatives.
Responsibilities
- Design and execute comprehensive growth strategies to attract and retain new users across all digital channels.
- Manage paid digital advertising roadmaps, focusing on consumer demand, conversion rates, and return on ad spend.
- Develop social commerce strategies to boost online sales and monitor performance metrics to inform real-time budget adjustments.
- Partner with external agencies and content creators to secure impactful influencer placements.
- Collaborate with the CMO to oversee public relations efforts and strengthen our brand reputation.
- Work alongside product and publishing teams to optimize our websites for user experience, conversion, and SEO performance.
- Coordinate with our partnerships team to launch joint campaigns that tap into new audience bases.
- Provide mentorship and leadership to our marketing team, fostering a culture of innovation and continuous improvement.
Must-haves
- At least 10 years of professional experience in digital marketing, with a specific focus on growth and audience development.
- A bachelor’s degree in marketing, business administration, or a related field.
- Proven success in managing digital advertising campaigns and utilizing data analytics to drive results.
- Strong leadership skills with the ability to thrive in a fast-paced, high-growth environment.
- Excellent interpersonal and communication skills.
- Fluency in English.
Nice-to-haves
- An MBA is preferred.
Benefits
- Comprehensive medical, dental, and vision insurance plans.
- Discretionary paid time off to ensure you can unplug when needed.
- 401(k) plan with employer matching, fully vested from your first day.
- Flexible spending account options.
- Reimbursement for CrossFit gym memberships.
- Access to CrossFit courses and various partnership perks.
- The flexibility of a remote work environment.
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