Lyra Health
Director, Growth Marketing
Remote
Full Time
#Go To Market
#Marketing
#Digital Marketing
#Demand Generation
#ABM
#Campaign Management
#Data Analysis
#Marketing Analytics
#Automation
#CRM Platforms
#Leadership
#Communication
Lyra Health is looking for a Director, Growth Marketing
Full TimeExecutiveRemoteGo To MarketMarketingDigital MarketingDemand GenerationABMCampaign ManagementData AnalysisMarketing AnalyticsAutomationCRM PlatformsLeadershipCommunicationEnglishRemote work
We are looking for a senior marketing leader to drive high-impact growth and account-based programs that accelerate pipeline and revenue for Lyra Health, a company using technology and a human touch to expand access to quality mental health care for millions of employees at Fortune 500 organizations.
Responsibilities
- Design and run integrated growth and account-based marketing programs that build, accelerate, and convert pipeline.
- Partner closely with sales leadership to set shared priorities and adapt quickly to market shifts and new opportunities.
- Track program performance against KPIs, report results, and communicate progress across marketing and the wider organization.
- Align demand-generation efforts with sales goals and champion the marketing team’s contribution to business outcomes.
- Lead the planning and execution of ABM, field, and competitive campaigns that increase leads and improve funnel conversion.
- Continuously test and refine campaigns to boost efficiency, pipeline value, and revenue impact.
- Use data to spot trends, generate insights, and turn findings into clear recommendations that improve results across the go-to-market team.
- Build strong cross-functional relationships with Sales, Customer Success, and other teams to drive revenue-focused initiatives.
Must-haves
- 10 or more years of B2B marketing experience, including success building and leading teams through rapid growth phases.
- Proven ability to create and scale innovative growth and account-based marketing programs.
- Hands-on experience planning and executing multi-channel campaigns that combine email, webinars, digital and inbound tactics, social media, and in-person events.
- Strong analytical skills with a track record of measuring performance at a detailed level and turning data into actionable improvements.
- Deep familiarity with marketing analytics, automation, and CRM platforms such as Tableau, Marketo, 6sense, Sendoso, and Salesforce.
- Excellent communication and presentation skills for both internal stakeholders and external audiences.
- Ability to lead complex programs in a fast-paced environment while fostering collaboration across functions.
- Fluency in English.
Nice-to-haves
- Experience or strong interest in the mental health care sector and its ongoing transformation.
Benefits
- Fully remote work arrangement.
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