Director, Global Marketing Measurement Strategy at Peloton

We are looking for a strategic leader to shape Peloton’s global marketing measurement approach and guide how we allocate investment across markets and channels.

Responsibilities

• Define and evolve the global measurement and investment strategy, including KPI selection, prioritization, and optimization across regions and channels.
• Allocate and refine media spend using Marketing Mix Modeling, experimentation, and forward-looking analytical frameworks.
• Partner with Finance to measure marketing’s contribution to subscriptions, revenue, and LTV:CAC performance.
• Oversee Peloton’s MMM program, coordinating external partners and internal modeling to deliver integrated insights.
• Advance privacy-safe, customer-centric measurement through clean rooms, cross-platform identity solutions, and emerging collaboration environments.
• Evaluate and integrate new AI-driven measurement tools to improve automation, optimization, and insight quality.
• Translate complex analyses into clear recommendations that inform senior leadership decisions.
• Maintain consistent global measurement standards while adapting frameworks for local market needs.
• Build a culture of continuous learning by embedding test-and-learn practices across teams and regions.

Must-haves

• 10+ years of experience in Marketing Analytics, Data Science, or a related field, with deep expertise in testing, measurement, and MMM.
• Bachelor’s degree in Statistics, Mathematics, Computer Science, or a similar discipline.
• Proven experience building and developing high-performing teams.
• Strong proficiency in statistical analysis and modeling with Python, R, or comparable tools.
• Hands-on experience designing and interpreting experiments, including A/B tests, geo-based tests, and pre/post methodologies.
• Familiarity with clean rooms, privacy-safe audience analysis, and identity-based measurement environments.
• Experience working with media platforms such as Google, Meta, and TikTok, including knowledge of their measurement and testing capabilities.
• Strong project management skills and the ability to implement scalable testing frameworks across markets.
• Excellent communication skills with a track record of turning complex analytics into executive-ready insights.
• Fluency in English.

Nice-to-haves

• Master’s degree in a quantitative field.
• Passion for exploring and adopting emerging AI-driven measurement capabilities.

Benefits

Base salary range: $244,000 - $310,900 USD.

• Medical, dental, and vision insurance
• Generous paid time off
• Short-term and long-term disability insurance
• Mental wellness budget and access to mental health services
• 401k plan with tuition reimbursement and student loan paydown options
• Employee Stock Purchase Plan
• Fertility and adoption support plus up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to the Peloton Digital App and product discounts
• Commuter benefits and Citi Bike discount
• Pet insurance