Acquia
Director, Field Marketing & Events
Remote
Full Time
#Marketing
#Field Marketing
#CRM
#Marketing Automation
#Event Management
#Strategic Planning
#Data Analysis
#Campaign Management
#Management
#Team Leadership
#Problem Solving
Acquia is looking for a Director, Field Marketing & Events
Full TimeExecutiveRemoteMarketingField MarketingCRMMarketing AutomationEvent ManagementStrategic PlanningData AnalysisCampaign ManagementManagementTeam LeadershipProblem SolvingEnglishRemote workWellness programs
Acquia empowers the world’s most ambitious brands to build meaningful digital customer experiences using the open source power of Drupal. We are looking for a strategic Director of Field Marketing & Events to join our team and drive pipeline growth across the Americas by leading our regional marketing and event initiatives.
Responsibilities
- Develop and execute integrated marketing plans that align local initiatives with our global strategy in partnership with sales and cross-functional teams.
- Drive account-based marketing strategies to support targeted sales efforts.
- Maintain a strong feedback loop with sales leadership to communicate upcoming programs and optimize the impact of our marketing activities.
- Manage vendor relationships, including sourcing, contract negotiations, and event logistics.
- Oversee budget tracking and event planning to ensure all activities remain aligned with our revenue goals.
- Lead and mentor a high-performing team to deliver measurable field marketing programs.
- Analyze campaign performance and report key metrics to business stakeholders to demonstrate return on investment.
- Design and implement comprehensive event strategies, focusing on engagement from the initial promotion through to post-event follow-up.
Must-haves
- At least 10 years of experience in B2B field or regional marketing, including a minimum of 5 years in a leadership capacity.
- Proven track record of building strategies that directly contribute to pipeline growth and revenue.
- Expertise in using CRM, marketing automation, and account-based management tools like 6Sense to track and report on performance.
- Strong analytical skills with the ability to turn market insights into actionable decisions.
- Exceptional communication and collaboration skills to work effectively across diverse teams.
- Ability to manage multiple complex projects simultaneously in a fast-paced environment.
- Willingness to travel as required.
Nice-to-haves
- Previous experience working within the high-tech or enterprise software sectors.
Benefits
- Full-time remote work flexibility.
- Comprehensive wellness programs designed to support your physical and mental health.
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