Director, Direct Mail Growth at Caribou Financial

At Caribou, we believe that everyone deserves financial freedom so they can focus on what truly matters in their lives. Even though auto loan refinancing can save the average driver 159 dollars a month, less than two percent of Americans currently take advantage of it. We are changing that by building technology that connects customers with community banks and credit unions, streamlining the entire process. Our team is supported by prominent investors like Goldman Sachs and QED Investors, and we are led by experts from the automotive, finance, and technology sectors who are passionate about making car ownership more affordable and predictable.

The opportunity

We are looking for a Director of Direct Mail Growth to take charge of our acquisition engine. This is a high-impact leadership role where you will define the strategy for one of our most effective channels. You will work closely with our data science, finance, and operations teams to scale our reach while maintaining profitability. If you are a marketer who loves blending data-driven strategy with creative execution, this is the perfect place for you to make a tangible difference in our growth trajectory.

A day in the life

• You will set the long-term vision for our direct mail strategy, monitoring competitive trends to identify new opportunities for growth and efficiency.
• You will collaborate with our data science and analytics partners to refine our propensity models and optimize audience selection using credit bureau data.
• You will manage the end-to-end campaign lifecycle, including vendor relationships, production workflows, and rigorous testing programs to ensure every mail drop is optimized for performance.

Who you are

You are a seasoned growth leader with over 10 years of experience in direct marketing, specifically within the financial services or fintech sectors. You have a deep understanding of the regulatory landscape and a proven ability to lead high-security, cross-functional programs. Your background includes:

• At least 4 years of hands-on experience managing pre-screened or credit-based direct mail campaigns.
• Expert-level proficiency in Excel and SQL, allowing you to draw actionable insights from complex datasets.
• A strong grasp of USPS regulations and postal optimization strategies.
• Experience managing SOC2-compliant vendors and secure data workflows.
• Excellent communication skills and the ability to present technical performance drivers to executive leadership.

Why you'll love it here

We are committed to taking care of our team members. We offer a competitive salary range of 140,000 USD to 175,000 USD, along with a comprehensive benefits package designed to support your well-being and professional growth.

• Equity compensation and a 401k retirement plan.
• Generous paid time off and parental leave.
• Highly subsidized medical, dental, and vision insurance.
• Company-paid mental health, disability, and life insurance.
• An annual professional development budget of up to 1,000 dollars.
• The flexibility of a hybrid work model.