Firstent

Director, Digital Marketing

United States

125k - 150k USD

Hybrid

Full Time

#Digital Marketing

#Credit

#Marketing

#Social Media Strategy

#Advertising

#Marketing Automation

#SEO

#WordPress

#HTML

#Analytics

#Campaign Optimization

#Data

#Marketing Technology

Firstent is looking for a Director, Digital Marketing

Full Time Director Hybrid United States Digital Marketing Credit Marketing Social Media Strategy Advertising Marketing Automation SEO WordPress HTML Analytics Campaign Optimization Data Marketing Technology English Hybrid work

125k - 150k USD per year

First Entertainment Credit Union is seeking an innovative Director, Digital Marketing to join our team in Hollywood, California. We are dedicated to building lifelong financial relationships with the entertainment community, and we need a creative storyteller who can use data to craft a best-in-class digital experience for our members.

Responsibilities

Lead the full lifecycle of digital campaigns, including audience segmentation, content creation, deployment, and performance analytics.
Monitor campaign metrics to optimize targeting, messaging, and creative assets to maximize return on investment.
Utilize customer insights and data to deliver personalized content and product recommendations that enhance member loyalty.
Collaborate with cross-functional teams and external partners to design and refine our website and landing pages.
Drive growth across email, SMS, social media, and emerging platforms using data-informed strategies.
Manage our marketing technology stack and maintain strategic partnerships to ensure we meet our organizational goals.
Develop and execute a roadmap for social media initiatives that aligns with our broader business objectives.
Implement test-and-learn frameworks to foster innovation and incremental growth.

Must-haves

Bachelor’s degree in Marketing, Communications, Computer Science, Business, or a related field.
At least 5 to 7 years of relevant experience, ideally within a financial institution, with a minimum of 2 years in a supervisory role.
Strong proficiency in SEO, WordPress, and HTML.
Expertise in social media analytics and scheduling tools.
Working knowledge of banking or credit union products, procedures, and relevant industry regulations.
Excellent communication skills and the ability to engage effectively with diverse audiences.
Fluency in English.

Nice-to-haves

An MBA is highly preferred.

Benefits

The target starting salary for this position in California is between $125,000 and $150,000.

Hybrid work environment.

Firstent

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Director, Digital Marketing at Firstent