Director Digital Marketing & CRM at Cscgeneration-2

With over 50 stores and the largest avocational cooking program in the United States, Sur La Table is dedicated to providing premium culinary goods and the inspiration to match. Whether we are interacting with our customers, driving digital growth, or providing essential behind-the-scenes support, we are united by a single mission: to roll up our sleeves and create happiness through cooking and sharing good food.

The role

We are seeking a Director of Digital Marketing & CRM to join our team in a full-time, remote capacity. This is a highly strategic leadership position that will shape the future of our customer retention efforts. You will be responsible for overseeing our email and SMS marketing programs while collaborating with cross-functional partners to execute integrated, multi-channel campaigns. We are looking for an experienced director who can blend creative vision with data-driven decision-making to build long-term, profitable customer relationships.

Core responsibilities

• Lead our Email and SMS marketing teams to identify and prioritize strategic growth opportunities that drive retention and attract new customers across our hardgoods and culinary business segments.
• Develop personalized, industry-leading customer journeys that span the entire lifecycle, ensuring every touchpoint is aligned with our brand and specific campaign objectives.
• Partner with internal teams, including eCommerce, analytics, and merchandising, to leverage data and predictive modeling to improve key metrics such as customer lifetime value, frequency, and average order value.

Skills and experience

To be successful in this role, you should possess a strong background in retail and a passion for digital marketing. We require the following qualifications:

• At least five years of experience in a supervisory or managerial role.
• Extensive expertise in CRM, ESP, CDP, and loyalty marketing, with a proven track record of using data-driven insights to optimize customer segments and lifecycle methodology.
• Strong experience in vendor management, roadmap planning, and statistical analysis.
• Excellent verbal and written communication skills, with the ability to present complex strategies to executive leadership.
• A four-year degree in Marketing or Business Administration is preferred, though an equivalent combination of education and experience is welcome.

Compensation and benefits

We offer a comprehensive benefits package designed to support your health, well-being, and financial future. Our perks include:

• Medical, dental, and vision insurance, along with various supplemental policies.
• Company 401k match and Health Spending Account (HSA) match.
• Company-provided group life insurance at no cost.
• Paid time off, paid holidays, and your birthday off with pay.
• Generous employee discounts on our products.
• COBRA reimbursement for salaried employees until health insurance eligibility begins.

How to apply

If you are a strategic leader who thrives in an entrepreneurial environment, we would love to hear from you. Our hiring process begins with an initial conversation with a recruiter to discuss your background and our company mission. Following this, we may utilize assessments to gauge analytical and business acumen, followed by virtual or in-person interviews with our hiring team. We are committed to an equitable evaluation process for all candidates. Please submit your application to be considered for this opportunity.