Director, Demand Generation at Veracode

Are you looking to join an innovative, high-growth company in one of the most dynamic segments of the security market? Veracode is a global leader in Application Risk Management for the AI era. We are trusted by organizations worldwide to help them build and maintain secure software from the moment code is created until it is deployed to the cloud. Our platform is powered by trillions of lines of code scans and a proprietary AI-generated remediation engine. We are currently seeking a Director, Global Demand Generation to join our marketing team. In this role, you will lead a talented group of professionals to develop and execute integrated marketing programs that drive brand awareness, engage key prospect accounts, and support our existing customers to deliver pipeline and revenue growth. This position is a blend of high-level strategy and hands-on execution, reporting directly to the VP of Demand Generation and Marketing Operations. While this role is remote, it requires travel to our headquarters up to three times per quarter.

Key outcomes

• Translate our business objectives and marketing priorities into clear program goals, managing the end-to-end execution across multiple channels.
• Utilize product positioning, market research, persona insights, and intent data to align our messaging and creative assets with the right buying stages.
• Partner with internal stakeholders and external resources to build detailed project plans, budgets, and timelines for every initiative.
• Apply data-driven insights to evaluate performance, identify new opportunities, and recommend optimizations.
• Drive continuous testing strategies to improve our marketing effectiveness.
• Maintain close alignment with sales leadership, product marketing, content writers, and marketing operations to ensure cohesive messaging.
• Enhance operational processes to streamline the production of our campaigns and programs.
• Provide strong, effective leadership and communication to your team.

Requirements

• At least 8 years of management experience in demand generation or a related marketing function.
• A bachelor’s degree in marketing, business administration, or a related field.
• Proven success in managing integrated marketing campaigns and a track record of meeting or exceeding performance expectations.
• Strong strategic thinking skills with the ability to turn business goals into actionable marketing campaigns.
• Comprehensive understanding of marketing channels, including paid media, search, social, email, nurture programs, web, webinars, events, PR, and AR.
• Experience working with account-based methodologies and mapping buyer journeys.
• Proficiency in data analytics, with the ability to communicate insights clearly at the tactic, channel, and corporate levels.
• A positive, growth-oriented mindset focused on problem-solving.
• Fluency in English.

Compensation

We offer a competitive benefits package designed to support your health, well-being, and future. Our offerings include:

• Outstanding medical, dental, and vision insurance coverage.
• Wellness programs to help you focus on what matters most.
• A flexible "take what you need" time off policy.
• Extensive training and professional development opportunities to support your career growth at Veracode.
• A generous 401k match to help you save for your future.
• The opportunity to work with an amazing community of professionals who take pride in their work.

How to apply

If you are interested in joining our team, we invite you to submit your application. Please be aware that we prioritize a secure recruitment process. We will never extend a job offer without a comprehensive interview process, and all official communication will originate from an @veracode.com email address. We look forward to hearing from you.