Director, Demand Generation at Fireworkhq

Firework is the world’s leading unified video commerce platform, dedicated to helping our global partners personalize customer experiences and drive engagement at scale. We bridge the gap between online and offline environments to create immersive, omnichannel brand experiences that foster deep emotional connections. As a high-growth, customer-centric organization, we have raised over $235 million to date, with our latest Series B funding round led by SoftBank Vision Fund 2. We are a diverse, global team of creators and data enthusiasts united by our mission to transform the future of commerce. We are currently seeking a dynamic and hands-on Director of Demand Generation to join our marketing team and help us scale our impact.

Key outcomes

• Design and implement comprehensive demand generation strategies that align with our business objectives and revenue targets.
• Lead the execution of integrated marketing campaigns across digital, ABM, email, paid social, search, events, and content syndication.
• Manage demand generation OKRs and utilize analytics frameworks to measure performance and report results to executive leadership.
• Oversee the demand generation budget to ensure efficient resource allocation and maximum return on investment.
• Develop and own our ABM initiatives by identifying, segmenting, and targeting our ideal customer profiles.
• Manage nurture programs and email marketing efforts to effectively move prospects through the sales funnel.
• Conduct rigorous A/B testing and performance analysis to optimize campaigns for maximum impact.
• Stay current with industry trends and the competitive landscape to continuously refine our marketing approach.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Over 10 years of experience in demand generation within a B2B SaaS environment, with a proven history of driving measurable growth.
• At least 5 years of experience in a strategic global leadership role.
• Deep expertise in marketing automation tools like Hubspot and CRM systems such as Salesforce.
• Strong leadership capabilities with the ability to inspire cross-functional teams and foster a culture of innovation.
• Excellent analytical skills and the ability to translate data into creative, actionable solutions.
• Outstanding written and verbal communication skills.
• A start-up mentality with the ability to adapt quickly to changing priorities and execute tasks effectively.

Preferred qualifications

• A Master’s degree or MBA.
• Previous professional experience within the video commerce industry.

Compensation

The estimated salary range for this position is US $150,000 to $175,000. Compensation may also include stock options, and final offers are determined based on factors such as location, skills, experience, and market demand. We offer a hybrid work environment, and while we are currently looking for candidates in the Bay Area, we encourage applicants from other locations who are willing to relocate.

How to apply

We believe in the power of potential and encourage you to apply even if you do not meet every listed qualification. As an equal opportunity employer, we are committed to building a diverse and inclusive workplace. We invite you to submit your application to join our team as we continue to reimagine the online customer experience.