Director, CRM at TrueCar

TrueCar is a prominent automotive digital marketplace dedicated to making the process of buying and selling cars transparent, efficient, and straightforward. We empower consumers by providing data and fostering connections with a network of Certified Dealers who prioritize fairness and truth. By partnering with some of the most trusted brands in America, we provide the tools and market context necessary to help people feel confident throughout their vehicle journey. We are currently looking for a Director, CRM to join our team in a full-time, remote capacity. This is a pivotal role for someone who wants to help us evolve our marketing function and directly influence the way people experience our platform.

Responsibilities

• Develop and implement comprehensive CRM strategies that align with our business objectives to boost customer acquisition, retention, and lifetime value.
• Lead our engagement team as we transition from a purely execution-focused group into a revenue-driving marketing function, with a specific focus on scaling our email, Push, and SMS initiatives.
• Collaborate across departments with sales, product, and marketing teams to integrate consumer insights into our campaigns and ensure a seamless, personalized experience for our users.

Requirements

• Proven mastery in building and executing consumer-centric CRM programs, with a strong background in direct response or e-commerce environments.
• Expert-level understanding of key performance metrics such as CTR, channel attribution, brand sentiment, and LTV, and the ability to use this data to inform strategy.
• Deep technical knowledge of CRM software, segmentation, and personalization capabilities, including experience with ESP or Martech platform evaluations and RFPs.
• Strong leadership skills with a history of mentoring high-performing teams and managing agency relationships.
• Experience in designing and deploying multi-channel communication strategies, including email, SMS, and push notifications.

What we offer

The base salary for this position ranges from $141,000 to $216,000. As part of our remote-first culture, we provide a variety of benefits to support your work and well-being, including:

• Comprehensive vision and dental insurance.
• A 401k plan with company contributions.
• Flexible paid time off to ensure you have time to recharge.
• Dedicated wellness programs to support your health.
• A learning budget to help you continue your professional development.
• Support for your remote workspace to ensure you have a sustainable and comfortable home office.