Director, Content Marketing and Thought Leadership
72k - 108k USD
Remote
Full Time
#Marketing
#Healthcare
#Technology
#Content Marketing
#SEO
#Writing
#Editing
#Communication
Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.
Join one of the fastest-growing technology companies and transform healthcare! We're looking for a storyteller. A contrarian. A Director of Content Marketing and Thought Leadership who can cut through the industry jargon and share the League story and point of view. Someone who is passionate about healthcare and has a deep understanding of payers and providers. If you're tired of the same old healthcare and technology narratives, and you're ready to make a real impact, then we want to hear from you.
What You'll Do
- Work with executive stakeholders to break down complex narratives into simple, compelling ideas.
- Develop and execute a comprehensive content marketing strategy that positions League as the category leader in healthcare consumer experience.
- Oversee the production of high-quality written and visual content, including blog posts, white papers, ebooks, webinars, infographics, and videos.
- Conduct market research and analyze industry trends to develop unique insights and thought leadership pieces that resonate with target audiences.
- Collaborate with internal stakeholders (sales, product marketing, etc.) and external partners to ensure content aligns with business objectives and brand guidelines.
- Track and analyze content performance, using data to optimize strategies and maximize impact.
- Implement SEO best practices to increase organic traffic and visibility
Who You Are
- 6+ years of experience in content marketing or thought leadership, healthcare industry knowledge is a must.
- Proven track record of developing and executing successful content strategies that drive measurable results.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Strong understanding of SEO best practices and content optimization techniques.
- A passion for healthcare innovation and a desire to make a difference.
- A self-starter with a can-do attitude who thrives in a fast-paced, dynamic environment.
Why League?
- Be part of a high-performing, collaborative team that values individual contributions and celebrates collective success.
- Make a real impact on the future of healthcare, helping to improve the lives of millions.
- Enjoy competitive compensation and benefits, including comprehensive health coverage and opportunities for professional development.
Security-Related Responsibilities
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected].
- You should receive a confirmation email after submitting your application.
- A recruiter (not a computer) reviews all applications at League.
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.
- Learn about our platform, leadership team and partners
- Highmark Health, Google Cloud, League: new digital front door to seamless care
- Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
- League raises $95 million USD in Series C to build world’s leading healthcare CX platform
- Forbes x League: The Platformization Of Healthcare Is Here
- Fast Company x League: If we want better innovations in healthtech, we need more competition
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