Director, Account Based Marketing
137k - 180k USD
Remote
Full Time
#Marketing
#Account Based Marketing
#Salesforce
#Marketo
#Testing
#Project Management
At Fictiv, we are working to change the $350 billion manufacturing industry by acting as the AWS of manufacturing. Our cloud platform leverages artificial intelligence and machine learning to help hardware innovators build products at the speed of software. We are a team dedicated to helping our customers create everything from self-driving cars to life-saving robots, and we are looking for passionate individuals to join us in this mission.
About the Role
We are searching for a Director of Account Based Marketing to join our team on a full-time basis. This is a strategic leadership position where you will own the end-to-end marketing efforts for identified segments. You will be responsible for driving incremental revenue and new user acquisition by developing and executing targeted marketing strategies that align closely with our sales goals.
Key Responsibilities
- Design and implement multi-channel outbound and account-based marketing campaigns while managing project timelines and cross-functional execution.
- Collaborate with internal stakeholders to define ideal customer profiles and build high-impact account lists.
- Analyze campaign performance, manage ad spending, and provide actionable insights to leadership to optimize our marketing ROI.
Requirements
To be successful in this role, you should possess the following qualifications:
- At least 5 years of experience in B2B account-based marketing.
- Strong proficiency with CRM and marketing automation tools, specifically Salesforce and Marketo.
- Proven ability to develop high-level strategies and execute them through effective project management.
- A data-oriented mindset with experience in A/B testing and building actionable dashboards.
- Excellent communication skills and the ability to thrive in a fast-paced, ambiguous startup environment.
Location
This position is remote and open to candidates located anywhere in the United States within our eligible hiring states.
Compensation and Benefits
We offer a competitive compensation package for this role, with a base salary range of $137,000 to $180,000 per year, plus a variable component of $10,000 to $40,000 per year, depending on your experience. Our benefits include:
- Comprehensive medical, dental, and vision insurance.
- 401k retirement plan.
- Generous paid time off.
- Remote work support, including a monthly stipend and a comprehensive home office setup.
