Director, ABM & Demand Marketing
175k - 230k USD
On-site
Full Time
#Marketing
#Demand Generation
#Digital Marketing
#Account Based Marketing
#HubSpot
#Google Adwords
Truework is on a mission to bring transparency and trust to every financial transaction. We are disrupting a massive industry previously dominated by legacy credit agencies by providing a superior product for employment and income verification. With hundreds of thousands of verifications processed monthly, we are rapidly expanding our footprint in the mortgage and tenant screening sectors. We are looking for a strategic leader to help us scale our impact and drive meaningful growth.
Role at a glance
We are seeking a Director, ABM & Demand Marketing to join our team on a full-time, on-site basis. This is a senior-level role based in the United States, where you will be responsible for designing and executing programs that capture demand and create new opportunities for our business.
Your impact
- Develop and implement a comprehensive, data-driven strategy to drive new business and expand our current customer base, with an 80% focus on enterprise account-based marketing and 20% on product-led growth for our SMB segment.
- Partner closely with sales, revenue operations, and product marketing to align on go-to-market plans, messaging frameworks, and clear audience targeting.
- Own the end-to-end execution and performance reporting of all demand generation programs, using quantitative insights to optimize tactics and maximize return on investment.
What you'll need
- At least 7 years of professional experience in demand generation, digital marketing, and account-based marketing, with a track record of successfully executing targeted campaigns.
- Deep technical expertise in HubSpot for managing workflows, landing pages, and marketing automation.
- Over 5 years of hands-on experience with tools such as Google Adwords, Google Analytics, LinkedIn Ads, and Salesforce.
- A data-driven mindset combined with the ability to balance high-level strategic planning with daily tactical execution.
- Strong communication skills in English and the ability to collaborate effectively across multiple departments.
Perks and compensation
The salary range for this position is $175,000 to $230,000. Final compensation is determined based on individual expertise and experience.
