Direct Marketing Specialist at StudyPoint

StudyPoint stands as a national leader in the private tutoring sector, dedicated to helping students achieve significant improvements in their academic and standardized test performance. We operate as a mission-driven, entrepreneurial organization that values growth, excellence, and meaningful relationships. Our team is a supportive, passionate group that thrives on innovation and collaboration. We are currently looking for a Direct Marketing Specialist to join our remote team and help us expand our reach across the country.

Key outcomes

• Oversee the continuous refinement and execution of our existing direct mail campaigns.
• Partner with executive leadership to optimize the performance and return on investment for our annual one million dollar direct mail budget.
• Manage the end-to-end production and deployment process for all direct mail initiatives.
• Evaluate campaign data to understand segment performance and inform future strategic decisions.
• Develop and implement innovative campaign strategies to enhance our overall marketing effectiveness.
• Maintain strong, productive relationships with external vendors within the production chain.
• Coordinate with internal departments, including sales and customer service, to ensure cohesive messaging and alignment.
• Collaborate across the marketing team to maximize the impact of all our outreach channels.

Requirements

• A Bachelor’s degree and a demonstrated passion for the marketing and business fields.
• Two to five years of professional marketing experience.
• A data-driven mindset with strong analytical problem-solving abilities.
• A disciplined approach to A/B or multivariate testing.
• Exceptional project management and organizational skills.
• Meticulous attention to detail and a process-oriented approach to complex tasks.
• A proven history of executing successful lead generation campaigns that drive revenue.
• Proficiency in Excel, along with a genuine desire to further master the tool.
• Experience managing complex campaigns involving multiple segments and intricate data requirements.
• A track record of effectively managing external vendor relationships.
• An eagerness to learn new technologies and a commitment to helping students succeed through education.
• Fluency in English.

Compensation

We offer a competitive salary package commensurate with your experience. In addition to your base pay, you will have access to the following benefits:

• Full remote work flexibility.
• Comprehensive health, vision, and dental insurance coverage.
• A 401k retirement plan.
• Three weeks of paid time off during your first year, plus nine paid holidays and your birthday off.
• An annual paid volunteer day to support community service initiatives.
• Tuition reimbursement opportunities.
• Significant discounts on tutoring services for your family members.

How to apply

If you are a driven professional who takes pride in your work and wants to make a tangible impact on the educational success of students nationwide, we invite you to apply. Please submit your application materials to be considered for this role, and we look forward to discussing how your skills and experience align with our mission.