Digital Web Analytics Specialist at Traeger Wood Pellet Grills

Welcome To The Traegerhood:

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You'll Do:

The Digital Analytics Specialist will lead data initiatives focused on web performance, ensuring the implementation of best practices in analytics, data tagging, and maintaining data integrity. This role is critical for optimizing the customer journey and enhancing marketing effectiveness through detailed data analysis and the refinement of data architecture. The ideal candidate will collaborate closely with the paid media, lifecycle marketing, and merchandising teams to deliver actionable insights that inform strategic decision-making. They will be responsible for identifying and resolving data issues, improving data quality, and leveraging their analytics expertise to drive meaningful improvements in the digital customer experience.

How You'll Help Us Win:

• Implement best practices in analytics to measure online performance.
• Analyze data and utilize analytic tools to evaluate online performance.
• Conduct data analysis and web experiments to improve the customer journey and marketing strategy.
• Gather data and create business-oriented reports and dashboards.
• Provide insights to guide paid media, lifecycle marketing, and merchandising teams.
• Take ownership of reporting and analysis for marketing performance.
• Execute a roadmap of data initiatives to enhance overall marketing efforts.
• Interpret large data sets and apply data analysis expertise to optimize digital experiences.
• Continuously improve our clients' digital experiences through data-driven insights.

What You'll Need to Succeed:

• Bachelor's Degree preferred in one of the following fields:
  • Business, Science, Analytics, Computer Science, Engineering, Computer Information Systems, Information Technology, or related field. 
  • In lieu of degree, Associates with applicable experience
• Experience in:
  • • Google Analytics: Skilled in tracking and analyzing user behavior to drive data-informed decisions.
    • Google Tag Manager: Proficient in creating custom events and triggers to enhance tracking capabilities.
    • Consumer Data Platforms: Experience with Segment and other CDPs for integrating and streamlining data across platforms
    • Data Analysis & Reporting: Skilled in identifying and troubleshooting web analytics issues, ensuring accurate data collection and reporting.
    • Experienced in analyzing user behavior and website performance to uncover trends and actionable insights.
    • Adept at presenting findings in a clear, user-friendly format that highlights key statistics or resolves identified issues.
    • Powerful analytical and problem-solving skills
    • Excellent time management, interpersonal, and organizational abilities
    • Ability to manage multiple projects under tight deadlines while maintaining quality outcomes.
• Experience providing deliverables for analytics and optimization (e.g., measurement plans, data dictionaries, test plans, analytics and optimization reports, training materials)
• Practical knowledge of HTML and commonly used web publishing technologies, including experience implementing and troubleshooting code within digital analytics platforms
• Powerful analytical and problem-solving skills
• Excellent time management, interpersonal, and organizational abilities
• Ability to work under pressure with quick turnarounds while managing multiple projects or tasks

Why You’ll Love Working Here:

• Be part of the most disruptive force in outdoor cooking
• Join a true team working towards a common goal
• Culture of risk-taking, innovation, & quality
• So. Much. Food. 
• Full medical/dental/vision package to fit your needs
• Tuition reimbursement
• Individual professional development programs & initiatives to help you grow professionally
• Great discounts on all things Traeger
• Did we mention all the food?