Digital Marketing Specialist at Wonderlic

At Wonderlic, we are dedicated to creating a world where everyone can find and succeed in their best job. We use evidence-based insights and Industrial-Organizational psychology to help organizations identify and retain talent. Our team is driven by scientific precision and a passion for innovation, and we are looking for people who want to help us push the boundaries of talent assessment while maintaining a healthy, balanced lifestyle.

The role

We are looking for a Senior Digital Marketing Specialist to join our team on a full-time, remote basis. This is a high-visibility, performance-based position where you will own our PPC execution and SEO strategy. We need a self-driven expert who can independently manage our digital presence and drive business growth without relying on external agencies. You will be responsible for high-stakes initiatives that directly impact our success, making this an ideal role for someone who thrives under pressure and enjoys taking full ownership of their work.

Core responsibilities

• PPC Campaign Management: Develop, execute, and optimize Google Ads campaigns, including detailed keyword research, bidding strategies, and budget management to hit key performance targets.
• SEO and Content Strategy: Conduct website audits and optimize content to improve search rankings, while collaborating with our team to ensure all content supports our broader digital marketing goals.
• Data Analysis and Reporting: Use tools like Google Analytics and Salesforce to track campaign performance, generate actionable insights, and refine our strategies to align with modern buyer journeys.

Skills and experience

To be successful in this role, you should have a proven track record of driving business growth through digital channels. We are looking for the following qualifications:

• At least 5 years of experience in managing PPC and SEO, with 3 years of that time spent independently managing and optimizing campaigns.
• Deep expertise in Google Ads, Google Analytics, and SEO best practices.
• Proficiency with a variety of tools, including Salesforce, WordPress, Ahrefs, Google Search Console, and Google Tag Manager.
• Strong analytical skills and the ability to adapt strategies quickly based on market changes and performance data.
• Excellent communication skills and the ability to collaborate effectively across different teams.
• A self-starter mindset with the ability to build and implement strategies from the ground up.

Compensation and benefits

We offer a compensation package ranging from $70,000 to $110,000, which includes a combination of base salary and performance-based variable pay. We are committed to helping our team live their best lives through the following benefits:

• A four-day (32-hour) workweek.
• Flexible work arrangements and a fully remote environment.
• 21 days of paid time off, plus a company-wide shutdown from December 24 to January 1.
• Comprehensive medical, dental, and vision insurance.
• A 401k plan with company matching.
• Paid maternity and paternity leave.
• Ongoing professional development opportunities, including support for attending industry conferences.

How to apply

We believe in the power of potential and encourage all interested candidates to apply, even if you do not meet every single qualification listed. If you are ready to make an impact and help us lead the way in talent assessment, please submit your application to join our team. We are an equal opportunity employer and are happy to provide reasonable accommodations for the application or interview process if needed.