Digital Marketing Specialist
70k - 110k USD
Remote
Full Time
#Marketing
#PPC
#SEO
#Google Ads
#Keyword Research
#Campaign Management
#Content Strategy
#Data Analysis
#Google Analytics
#Salesforce
#WordPress
About Us
Work a four-day week from anywhere in the United States for a company where people truly believe in what they’re doing! Wonderlic is focused on leading the way in fair, predictive science to create a world where everyone has and succeeds in their best job, and that starts with you! We leverage I-O science to deliver evidence-based insights to predict and maximize employee potential using simple, intuitive assessment tools, and to make sure our team is engaged and equipped to do their best work. Our team is comprised of passionate professionals dedicated to pushing the boundaries of talent assessment while maintaining a commitment to scientific excellence.
Wonderlic has always championed progressive, sustainable approaches to building a culture that allows people to do their best work while living their best lives. Here are some of the ways we do that:
- True work-life balance and flexible work arrangements – we work with you to meet your needs, and we continue to evolve our company-wide approaches to flexible work
- Four-day (32-hour) work week
- 21 days of PTO plus a paid company shutdown from 12/24 to 1/1
- Ongoing professional development including attendance at professional conferences (e.g., SIOP, BIOP, SHRM, ATD, HR Tech)
- Benefits include medical, dental, vision, 401k with matching, paid new parent leave
At Wonderlic, we specialize in talent assessment, leveraging our expertise to predict potential. Our commitment lies in scientific advancements that empower organizations to identify and retain top talent effectively. Embedded within our approach are the principles of Industrial-Organizational Psychology, serving as the foundation for everything we do.
What Sets Us Apart:
- Scientific Precision: We apply rigorous scientific methodologies to develop assessments that accurately gauge individuals' potential and fit within various organizational contexts.
- Innovation: Our dedication to continuous improvement drives us to explore cutting-edge techniques and technologies, ensuring our assessments remain at the forefront of talent assessment.
- Impactful Solutions: By integrating I-O Psychology principles into our processes, we deliver solutions that not only meet the immediate hiring needs of organizations but also contribute to long-term success and retention.
Job Summary:
We are seeking a highly skilled and driven Digital Marketing Specialist to join our marketing team This role owns PPC execution, offering a great opportunity to showcase creativity, strategy, and autonomy in a high-visibility function. This is a high-stakes, performance-based role where outcomes are directly tied to business growth and compensation. This role is focused on managing PPC and SEO initiatives to optimize our digital presence and drive significant business growth. The ideal candidate will independently drive business growth through innovative PPC and SEO initiatives without relying on outside management firms. A proven track record in digital marketing, strong analytical skills, and the ability to adapt to market changes are essential. Excellent communication and collaborative abilities are a must.
Key Responsibilities:
- PPC Campaign Management:
- Develop, execute, and manage Google Ads campaigns and explore advertising on other platforms.
- Conduct detailed keyword research, establish, and optimize campaign structure and bidding strategies, and implement effective targeting.
- Continuously monitor, analyze, and optimize campaigns to achieve KPIs, adjusting bids and budgets as necessary.
- SEO Management:
- Perform website audits, identifying areas for SEO improvement.
- Optimize website content, including keyword integration, meta tags, and link building.
- Keep abreast of SEO trends and algorithm updates to adjust strategies effectively.
- Content Strategy:
- Work closely with content creators to ensure SEO-friendly content that supports PPC campaigns.
- Manage content delivery via WordPress and post strategic content on LinkedIn.
- Utilize insights from PPC to inform SEO strategies and vice versa.
- Data Analysis and Reporting:
- Utilize tools like Google Analytics and Salesforce Analytics Studio to track and report on digital marketing performance.
- Provide actionable insights for continuous improvement of digital campaigns.
- Optimize website content to align with modern buyer journeys.
- Generate detailed reports on campaign performance and leverage automation tools to enhance campaign efficiency and outcomes.
- Budget Management:
- Efficiently allocate and manage the budget across digital marketing campaigns.
- Forecast monthly costs and reconcile budget discrepancies.
Qualifications:
- 5+ years of experience in managing PPC and SEO with a proven track record of successful campaigns.
- 3+ years independently managing and optimizing PPC campaigns and SEO strategies with demonstrated results in driving business growth.
- In-depth knowledge of PPC strategies, including non-branded keyword campaigns.
- High competency in managing performance metrics and budget.
- Proficient understanding of SEO practices and trends.
- Competency in content strategy alignment with PPC and SEO.
- Strong analytical skills and proficiency in managing data-driven marketing strategies.
- Expertise in digital marketing tools and platforms, including Google Ads and Google Analytics. Google Ads Certification preferred. Candidates without this certification will be expected to complete it shortly after onboarding.
- Proficient with tools including Google Search Console, Google Tag Manager, Salesforce, Salesforce Marketing Cloud, Salesforce Analytics Studio, Hotjar, WordPress, Yoast, Ahrefs, Excel, ChatGPT/Jasper AI.
- High level of autonomy with the ability to take ownership and be self-driven to develop and implement strategies from the ground up.
- Excellent communication skills and the ability to work collaboratively across teams.
- Perform under high pressure and meet stringent performance targets.
- Capability to adapt strategies based on analytics and market changes.
Compensation:
- $70,000 to $110,000 as a combination of base and performance-based variable pay based on experience and expertise.
Our Policy
Affirmative Action Plan/Equal Employer Opportunity (AAP/EEO) Statement: Research suggests that both the confidence gap and imposter syndrome can make members of some groups (including women, members of the LGBTQIA+ and BIPOC communities, and candidates of less traditional age, education, or background) less likely to apply for jobs when they don’t meet 100% of the qualifications. At Wonderlic, we are in the business of identifying potential, and we encourage all interested candidates to apply.
Wonderlic is proud to be an equal employment opportunity/affirmative action employer. Here, diversity is valued and celebrated, and this is what makes us such a successful team. Wonderlic does not discriminate in employment on the basis of race, color, religion, gender, gender identity, pregnancy status, national origin, sexual orientation, marital status, disability, genetic information, age, parental status, military/veteran status, or any other factor protected by law.
In addition, we will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please get in touch with us at [email protected] to request an accommodation.
Disclaimer: This job description is not designed to include a comprehensive list of duties and responsibilities that are required of the employee. Duties and responsibilities may change or be assigned at any time, with or without notice.
#BI-Remote #LI-Remote
