Digital Marketing Specialist
On-site
Full Time
#E Commerce
#Marketing
#SEO
#Advertising
#Google Analytics
#Google Ads
#Facebook Ads
#AI Tools
#Python
Welcome to HBX. We are a global retail destination and e-commerce platform that brings the latest in menswear, womenswear, and lifestyle goods to customers across more than 80 markets worldwide. We pride ourselves on curating a trend-setting assortment that sits at the leading edge of culture, supported by our two physical retail stores in Hong Kong. We are looking for a talented and driven Digital Marketing Specialist to join our team in Hong Kong and help us push the boundaries of how we connect with our global audience.
What you'll be doing
- You will lead our SEO efforts by developing comprehensive strategies, conducting deep keyword research, and monitoring our performance to ensure we maintain high organic visibility.
- You will take charge of our paid advertising across platforms like Google and Facebook, where you will manage budgets, refine bidding strategies, and perform A/B testing to maximize our return on investment.
- You will explore and implement AI-powered tools to automate repetitive marketing tasks, such as audience segmentation and ad copy generation, while finding new ways to integrate innovative technology into our daily workflows.
What you'll bring
To be successful in this role, you should have a solid background in digital marketing and a forward-thinking approach to technology. We are looking for the following qualifications:
- At least 3 years of professional experience focusing on SEO and Paid Advertising.
- Proficiency with essential industry tools, including Google Analytics, Google Ads, and Facebook Ads.
- A strong interest in AI tools and a desire to apply them to marketing challenges.
- Experience with Python for data analysis and automation is highly desirable.
- Excellent problem-solving skills and the ability to manage multiple projects in a fast-paced environment.
- Fluency in English and the legal right to work in Hong Kong.
What you'll get
As a member of our team, you will have the opportunity to shape the digital presence of a globally recognized retail brand. You will work in a collaborative environment where innovation is encouraged and your contributions directly impact our growth. Please include your cover letter, CV, portfolio, and your expected salary when you apply.
