Digital Marketing Specialist at Viamericas

At Viamericas, we are dedicated to providing reliable and efficient financial services to our customers. As we continue to grow, we are looking for a Senior Digital Marketing Specialist to join our team in Mexico on a full-time, on-site basis. In this role, you will serve as the primary contact for our design, social media, and copywriting needs. You will work closely with our Digital Marketing Manager to produce content that resonates with our employees, partners, and customers while strengthening our brand identity. This position is essential for ensuring our creative output is consistent, impactful, and delivered efficiently through our internal request systems.

Key outcomes

• Maintain and evolve our visual identity to ensure consistency across all physical and digital platforms.
• Create high-quality social media graphics, digital advertisements, and other creative assets that align with our brand guidelines.
• Draft engaging copy for email marketing, social media, promotional campaigns, and corporate communications.
• Oversee the marketing help-desk ticketing system to manage project workflows from initial request to final delivery.
• Develop, execute, and monitor performance for Facebook and Google advertising campaigns.
• Design creative communication strategies for new product launches and feature updates using email, text, and in-app messaging.
• Participate in information security training and adhere to company policies to protect our digital environment.

Requirements

• A minimum of 5 years of professional experience as a visual content creator in a fast-paced corporate setting.
• Fluency in both English and Spanish, with exceptional writing, proofreading, and communication skills in both languages.
• Advanced expertise in design tools, specifically Adobe Creative Suite and Figma.
• A strong portfolio demonstrating your graphic design and copywriting capabilities.
• The ability to travel domestically and internationally as needed.
• A collaborative mindset and the ability to thrive as a motivated team player.

Preferred qualifications

• A Bachelor’s degree in Communications or Graphic Design.
• Technical proficiency in HTML and JavaScript.

How to apply

If you are a creative thinker with a passion for brand storytelling and digital strategy, we invite you to submit your application and portfolio for consideration. We look forward to reviewing your experience and discussing how you can contribute to the continued success of Viamericas.