Digital Marketing Specialist at Glooko

Glooko seeks a dynamic Digital Marketing Specialist to play a key role in developing and executing Glooko's digital marketing strategy. This individual will create high-quality, engaging content across a variety of platforms and channels, including websites, social media, blogs and articles, email campaigns, webinars, banners and more. The ideal candidate has experience in both B2B and B2C environments and is passionate about using digital marketing to make a difference in people's lives while speaking to and addressing specific buyer and influencer personas.

Key Responsibilities:

• Content Creation and Strategy: Develop compelling content tailored for external stakeholders and multiple regions. Write and edit copy for websites, email campaigns, social media, and landing pages. Partner with internal teams and external agencies to manage corporate website, produce creative assets, including compelling visual and video content.
• Thought Leadership and Brand Reputation: Craft thought leadership content, including articles and blogs that position the company as an industry innovator and trusted leader. Develop press releases and corporate announcements to communicate milestones and brand initiatives to global audiences.
• Campaign and Channel Optimization: Design, implement, and manage automated marketing campaigns using the Salesforce Pardot platform, including building landing pages, forms, email sequences, and engagement studios, to nurture leads, track campaign performance, and optimize marketing efforts across the customer lifecycle. 
• Account Based Marketing: Develop and execute targeted marketing campaigns focused on a select group of high-value accounts, collaborating closely with sales teams to identify key decision-makers within those accounts and deliver personalized messaging across multiple channels to drive engagement and conversion.
• Performance Analysis and Insights: Work closely with analytics teams to measure the effectiveness of content across regions. Monitor trends and competitive landscapes to introduce innovative content approaches.

Qualifications:

• Bachelor’s degree in marketing, Communications, Media, or a related field (or equivalent experience).
• 5+ years of digital marketing experience.
• Proven expertise in writing, editing, and producing high-quality content for diverse platforms and B2B and B2C audiences - healthcare experience preferred.
• Exceptional writing and storytelling abilities.
• Proficiency in SEO optimization and familiarity with analytic tools for performance tracking.
• Strong project management skills.
• Knowledge of global cultural and linguistic differences to effectively tailor messaging.
• Expertise in Salesforce Marketing Cloud, Pardot and Braze. platform features and functionality.

Additional Considerations:

• Familiarity with Glooko's platform, features, and benefits.
• Passion for improving the lives of people with diabetes.

The Company: 

Each year, diabetes, obesity, and other cardiometabolic diseases cause the highest incidence of death, disability, and healthcare system costs. At Glooko, we make it simpler for people with these illnesses to connect with their physicians and care teams.  Glooko is the universal platform for providing an FDA-cleared, HIPAA-compliant, EU MDR-certified Web and Mobile (iOS and Android) application for people with clinicians who treat them.

Glooko accelerates research and improves care by making it simpler for people to collect and share their health data with physicians and researchers. The platform seamlessly unifies and visualizes data from more than 250 devices, including blood glucose meters, insulin pumps, continuous glucose monitors, activity trackers, and biometric devices.  Connecting to these devices allows Glooko to deliver insights that improve personal and clinical decision support. Patients and providers have one place to view their health management information, including medications, food intake, exercise, and biometrics.  The platform makes it easier for physicians to monitor and deliver more personalized care remotely.

Launched in 2010, Glooko is funded and managed by visionary technologists and leaders in healthcare. Glooko provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability. In addition to federal law requirements, Glooko complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Posted positions are not open to third-party recruiters/agencies, and unsolicited resume submissions will be considered free referrals.

***NOTE: Only the job postings listed below are legitimate Glooko, Inc. job postings. All current job postings are listed on www.glooko.com/careers, LinkedIn, Indeed, and Glassdoor under “Glooko.” Any domain that links to this page that references a position not listed here is not a legitimate Glooko job posting.