Glooko
Digital Marketing Specialist
Remote
Full Time
#Marketing
#Content Creation
#SEO Optimization
#Project Management
#Salesforce
#Analytics
Glooko is looking for a Digital Marketing Specialist
Full TimeSeniorRemoteMarketingContent CreationSEO OptimizationProject ManagementSalesforceAnalyticsEnglishRemote work
At Glooko, we are dedicated to transforming the lives of individuals managing diabetes, obesity, and other cardiometabolic conditions. Our universal platform serves as a vital bridge between patients and their care teams, offering an FDA-cleared and HIPAA-compliant solution that unifies data from over 250 devices like insulin pumps and continuous glucose monitors. We are looking for a talented Senior Digital Marketing Specialist to join our remote team and help us amplify our mission by crafting impactful strategies that resonate with our global audience.
What you'll be doing
- You will lead the creation of high-quality content across diverse channels, including social media, email campaigns, webinars, and our corporate website, while partnering with internal teams to produce engaging visual and video assets.
- You will design and execute automated marketing workflows using Salesforce Pardot, managing everything from landing pages and email sequences to lead nurturing programs that track performance throughout the customer lifecycle.
- You will drive our brand reputation by developing thought leadership pieces and press releases, while collaborating with sales teams to implement account-based marketing strategies that engage high-value decision-makers.
What you'll bring
- At least 5 years of professional experience in digital marketing, ideally with a background in both B2B and B2C environments.
- Strong proficiency in Salesforce Marketing Cloud, Pardot, and Braze, alongside a solid grasp of SEO optimization and performance analytics.
- Exceptional storytelling and writing skills, with the ability to tailor messaging for different cultural and linguistic contexts.
- A bachelor’s degree in marketing, communications, or a related field, or equivalent practical experience.
- A genuine passion for improving health outcomes and a familiarity with the unique needs of the diabetes community.
- Excellent project management capabilities to handle multiple campaigns and stakeholder relationships effectively.
What you'll get
- The flexibility of a fully remote work environment.
- The opportunity to work with a mission-driven company that is actively improving clinical decision support and patient care on a global scale.
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