Digital Marketing Specialist at Glooko

At Glooko, we are dedicated to transforming the lives of individuals managing diabetes, obesity, and other cardiometabolic conditions. Our universal platform serves as a vital bridge between patients and their care teams, offering an FDA-cleared and HIPAA-compliant solution that unifies data from over 250 devices like insulin pumps and continuous glucose monitors. We are looking for a talented Senior Digital Marketing Specialist to join our remote team and help us amplify our mission by crafting impactful strategies that resonate with our global audience.

What you'll be doing

• You will lead the creation of high-quality content across diverse channels, including social media, email campaigns, webinars, and our corporate website, while partnering with internal teams to produce engaging visual and video assets.
• You will design and execute automated marketing workflows using Salesforce Pardot, managing everything from landing pages and email sequences to lead nurturing programs that track performance throughout the customer lifecycle.
• You will drive our brand reputation by developing thought leadership pieces and press releases, while collaborating with sales teams to implement account-based marketing strategies that engage high-value decision-makers.

What you'll bring

• At least 5 years of professional experience in digital marketing, ideally with a background in both B2B and B2C environments.
• Strong proficiency in Salesforce Marketing Cloud, Pardot, and Braze, alongside a solid grasp of SEO optimization and performance analytics.
• Exceptional storytelling and writing skills, with the ability to tailor messaging for different cultural and linguistic contexts.
• A bachelor’s degree in marketing, communications, or a related field, or equivalent practical experience.
• A genuine passion for improving health outcomes and a familiarity with the unique needs of the diabetes community.
• Excellent project management capabilities to handle multiple campaigns and stakeholder relationships effectively.

What you'll get

• The flexibility of a fully remote work environment.
• The opportunity to work with a mission-driven company that is actively improving clinical decision support and patient care on a global scale.