Digital Marketing Specialist
Hybrid
Full Time
#Marketing
#HubSpot
#Google Analytics
#Digital Advertising
#SEM
#Social
#Webflow
#CMS
#Data Analysis
#Problem Solving
#Communication
Company Description
Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.
Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We’re backed by top-tier venture capital firms, fintech investors, and industry leaders.
Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.
Summary:
The Digital Marketing Specialist will be a critical member of our marketing team, responsible for leveraging advanced digital marketing tools and strategies to drive growth and efficiency. This role requires a tech-savvy problem solver who excels in HubSpot, Google Analytics, and various digital advertising channels. Join us and play a key role in shaping the future of wealth management.
Job Responsibilities:
- Design, implement, and optimize complex HubSpot workflows, automation sequences, and reporting tools to drive strategic marketing decisions
- Utilize Google Analytics to create detailed reports, analyze data trends, and provide actionable insights and recommendations to enhance campaign performance
- Launch, manage, and optimize digital marketing campaigns across programmatic, SEM, and paid social channels; evaluate performance metrics and adjust strategies to maximize ROI
- Manage website updates using Webflow, ensuring content is optimized for SEO and aligned with marketing goals
- Collaborate with internal teams to ensure cohesive and effective digital strategies that align with brand standards
- Use technology and data-driven insights to solve complex marketing challenges, improve operational efficiency, and support strategic decision-making
Requirements:
- Minimum of 3 years as a digital marketing associate or relevant experience (preferably in a marketing agency or financial services setting)
- Extensive HubSpot experience: Proven ability to leverage HubSpot’s full suite of tools, including creating complex workflows, automation, and custom reporting
- Proficient in Google Analytics: Strong skills in data analysis, report creation, and translating data insights into actionable marketing recommendations
- Digital advertising expertise: Hands-on experience with programmatic advertising, SEM, and paid social media; ability to launch, assess, and optimize campaigns effectively
- CMS knowledge: Experience with Webflow is a plus, but strong proficiency in managing other CMS platforms is acceptable
- Strategic problem solver: A tech-savvy individual with a passion for using digital tools to drive marketing strategy and improve efficiency
- Analytical and creative: Exceptional analytical skills paired with a creative approach to problem-solving
- Effective communicator: Strong written and verbal communication skills with the ability to present data-driven insights clearly
- Ability to work both independently and as part of a team
- Strong organization, time management skills, and eye for design
- Meticulous attention to detail and accuracy
- Experience with Slack, Google Workspace, Word, Excel, and PowerPoint
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a talented team of professionals
- Drive the success of a venture-backed, rapidly growing firm
