Digital Marketing Specialist at Field Nation

Field Nation logo
Field Nation

Digital Marketing Specialist

Hybrid

Full Time

#Marketing

#Digital Marketing

#SEO

#PPC

#Google Ads

#Google Analytics

Field Nation is looking for a Digital Marketing Specialist

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Field Nation operates an integrated platform that connects businesses with service professionals, empowering companies to scale their service offerings while helping technicians find work on their own terms. We are looking for a Digital Marketing Specialist to join our team and help us execute impactful digital initiatives that drive engagement and lead generation.

Responsibilities

  • Execute digital campaign components across email, paid search, paid social, and web chat to ensure they align with our broader business goals.
  • Run A/B tests on landing pages, ads, and email content to identify opportunities for improvement.
  • Support our website by implementing content updates, SEO initiatives, and user experience enhancements.
  • Monitor and optimize our presence on various review platforms.
  • Track campaign performance by pulling metrics like click-through and open rates to share actionable insights with the team.
  • Collaborate with the Senior Digital Experience Manager and other team members to ensure all digital channels work together cohesively.

Must-haves

  • 1 to 3 years of experience working in digital marketing.
  • A Bachelor’s degree in Marketing, Communications, or equivalent professional experience.
  • Familiarity with digital marketing platforms such as Google Ads, LinkedIn, Facebook, and various email or web chat tools.
  • Experience with measurement tools like Google Analytics, Google Tag Manager, and Looker Studio.
  • A solid understanding of SEO, PPC, and web conversion strategies.
  • Experience using web management tools such as WordPress or Drupal.
  • Strong organizational skills with the ability to manage multiple projects at once.
  • Fluency in English.

Nice-to-haves

  • Working knowledge of front-end scripting languages, specifically HTML, CSS, and Javascript.

Benefits

  • Unlimited paid time off, including an annual vacation bonus.
  • 401k retirement plan.
  • Flexible, hybrid work environment.
  • Comprehensive medical, dental, and vision insurance.
  • Paid parental leave.
  • Individualized growth and development plans.
  • Opportunities for community involvement.
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