Digital Marketing Manager at GuidePoint Security

At GuidePoint Security, we provide essential cybersecurity expertise and services that empower organizations to make informed decisions while minimizing risk. By utilizing a holistic, three-tiered approach to evaluate security postures, we help Fortune 500 companies and government agencies identify threats and integrate the best solutions for their needs. Since our founding in 2011, we have grown to a team of over 1,000 professionals serving more than 4,200 customers. We are now looking for a talented individual to join us as we continue to expand our impact.

About the Role

We are seeking a Digital Marketing Manager for a full-time, remote position. In this mid-level role, you will lead our digital marketing initiatives, specifically focusing on the launch and management of a new paid media strategy. You will be responsible for overseeing organic digital efforts and website strategy while ensuring we deliver exceptional service to our internal and external partners. We need someone with strong financial acumen and a demand-generation mindset to help align our marketing programs with our broader business objectives.

Key Responsibilities

• Coordinate internal projects and serve as the primary point of contact for third-party agencies to execute strategies in SEO, paid search, and paid social media.
• Manage our website user experience, conversion rate optimization, and A/B testing efforts to drive lead generation and customer retention.
• Track and analyze performance metrics across all digital channels, providing actionable insights to optimize our marketing budget and improve overall results.

Requirements

To be successful in this role, you should possess the following qualifications:

• Three to five years of experience in digital marketing, with a focus on growth marketing and performance optimization.
• At least two years of hands-on experience managing ad budgets and executing search engine optimization and marketing campaigns.
• Technical proficiency with marketing automation tools like Marketo and deep expertise in Google Analytics, including attribution modeling.
• Experience managing multi-channel paid media campaigns across platforms such as Google Ads, LinkedIn, and Meta.
• A strategic mindset combined with the willingness to execute tasks hands-on when necessary.

Location

This position is remote and can be performed from anywhere within the United States.

Compensation and Benefits

We are committed to supporting our team members with a comprehensive benefits package designed to promote well-being and long-term security:

• Remote work flexibility.
• Comprehensive medical insurance options, including plans where we cover 90% to 100% of employee premiums.
• Dental insurance with 100% of employee premiums covered by the company.
• Generous paid time off, including 12 corporate holidays and a flexible time off program.
• Eligibility for our 401k retirement plan.
• Allowances for mobile phone and home internet expenses.