Digital Marketing Manager
Remote
Full Time
#Go To Market
#Marketing
#Digital Marketing
#B2B
#Testing
#SEM
#SEO
#Digital Advertising
#Campaign Management
#Data Analysis
#CRM Systems
#PPC
Federato is dedicated to making insurance more efficient and equitable for everyone. We provide an AI and machine learning platform that helps insurers manage complex risks, such as climate change and cyber threats, so they can continue offering affordable coverage. Our vision is supported by the same investors behind major companies like Salesforce and Zoom. We are currently looking for a Senior Digital Marketing Manager to join our team on a full-time, remote basis. In this role, you will help us reach the largest insurance carriers and most innovative startups by designing and executing B2B marketing programs that span the entire buyer journey.
Responsibilities
- Take ownership of all website conversion points and lead A/B testing efforts to optimize user experience.
- Manage our digital advertising strategy, including SEO, SEM, and PPC, while overseeing audience targeting and campaign creative.
- Collaborate with our content team to build a robust SEO strategy that drives consistent inbound interest.
Requirements
To be successful in this role, you should have a strong background in digital marketing and a passion for data-driven results. We are looking for the following qualifications:
- At least 5 years of experience in digital marketing, ideally within a B2B context.
- A demonstrated history of planning and launching effective marketing campaigns.
- Proficiency with CRM and marketing automation platforms such as HubSpot, Marketo, Salesforce, or 6Sense.
- Deep knowledge of SEO, SEM, PPC, email, and social media marketing.
- Strong analytical skills with the ability to track performance metrics and operational data.
What we offer
We believe our impact begins with our people. We foster a fast-paced, collaborative environment where we value curiosity, problem-solving, and the ability to adapt. We are committed to maintaining a positive culture where you can do your best work while having fun. As a member of our team, you will enjoy the benefit of remote work, allowing you to contribute from anywhere.
