Digital Marketing Manager at Taco Bell

Taco Bell has been a staple in the food industry since 1962, growing from a local California favorite into a global powerhouse with over 8,200 restaurants. As part of Yum! Brands, the world's largest restaurant group, we serve millions of fans every week. We pride ourselves on being cultural rebels who challenge the status quo, prioritize sustainable ingredients, and push the boundaries of restaurant technology. We are looking for people who want to help us Live Más and contribute to a culture that celebrates bold self-expression and authentic connections.

About the Role

We are seeking a Digital Marketing Manager to join our team in a full-time, hybrid capacity. In this role, you will lead our digital sales strategy across the APAC region, with a primary focus on third-party delivery aggregators and our own digital channels. You will work closely with technology leads and franchisees to develop roadmaps that drive acquisition, retention, and profitability while enhancing the overall customer experience.

Key Responsibilities

• Develop and execute comprehensive strategies for third-party delivery aggregators to boost profitable sales and optimize the customer experience across key Asian markets.
• Partner with regional technology leads and franchisees to build and deploy digital roadmaps, including the implementation of CRM and loyalty initiatives.
• Define performance metrics and utilize data analytics to track channel growth, generate actionable insights, and lead business reviews with stakeholders.

Requirements

• A bachelor's degree in business, technology, marketing, or a related field.
• At least 7 years of professional experience in executing strategic roadmaps and managing digital initiatives.
• Proven experience working with delivery partners within the QSR, F&B, or grocery industries.
• Demonstrated expertise in e-commerce, CRM, and loyalty programs with a history of driving business performance.
• Strong analytical skills and the ability to build and maintain strategic partnerships across diverse cultures.
• Fluency in English is required, and proficiency in an additional Asian language such as Hindi, Thai, Korean, or Japanese is highly preferred.

Location

This position is available anywhere, supported by our hybrid work model.

Compensation and Benefits

We offer a supportive environment designed to help you thrive both personally and professionally. Our benefits package includes:

• A hybrid work arrangement and the flexibility to work from home.
• Comprehensive medical insurance coverage.
• Access to wellness programs to support your mental and physical health.
• Regular company retreats to foster team connection.