Digital Marketing Manager at Scaler

About Us

Scaler is an action-focused sustainability platform purpose-built for the real estate industry. We empower real estate managers and investors to protect value, improve resiliency, and reduce long-term risk.

Role Overview

We are looking for a Digital Marketing Manager to launch and lead our marketing initiatives. This role is ideal for someone with experience in B2B SaaS marketing who excels at creating content strategies that drive engagement, build brand awareness, and generate inbound interest through digital channels. You will play a key role in increasing our organic traffic, building a loyal online following, and delivering qualified leads through strategic content and events.

Responsibilities

• Develop strategies to increase website and LinkedIn traffic.

• Improve search engine visibility (SEO) and online engagement.

• Execute marketing campaigns to attract and convert high-quality leads.

• Optimize marketing funnels for customer acquisition.

• Strengthen brand positioning through creative storytelling and targeted initiatives.

• Expand brand reach through partnerships and industry collaborations.

• Use data insights to refine marketing strategies and improve performance.

• Align marketing efforts with sales, product, and engineering teams.

• Create compelling marketing materials, case studies, and promotional content.

• Stay updated on market trends to ensure competitive positioning.

Requirements

• Minimum 5 years of total marketing experience, preferably for a B2B Saas business

• Proven experience in launching and scaling a marketing function.

• Strong writing skills and content instincts — you’ve written blog posts, scripts, social posts, and more.

• Experience running webinars or similar events that drive qualified leads.

• Solid understanding of organic channels: SEO, social, newsletters, and content strategy.

• Comfortable using tools like HubSpot, Notion, Google Analytics, or similar.

• You’re organized, self-directed, and motivated by results — not vanity metrics.Ability to manage multiple projects while maintaining attention to detail.

• Self-motivated, results-driven, and able to work in a fast-paced environment.

Benefits

• Top-of-market salary and a generous equity stake in the company

• 25 paid vacation days per year, but the opportunity for more if needed

• We offer a hybrid work policy: 2 days working from home and 3 days in-office each week

• Four months of parental leave

• Annual personal development budget

• We are a global company that meets in person at least once a year

Why Scaler?

When you join Scaler, you will collaborate with a team of curious, sharp, supportive, and genuinely enthusiastic individuals about Scaler's product and unique value. Our people are  committed to making a positive impact on our customers' journey to achieving absolute zero carbon.