Digital Marketing Manager
Remote
Full Time
#Marketing
#Digital Marketing
#Salesforce
#Google Analytics
#WordPress
#SEO
At Flywheel, we are dedicated to supporting the biomedical and life sciences communities through our innovative imaging data management platform. We are a growing organization that thrives on collaboration, creativity, and a shared passion for solving complex problems. If you are a self-motivated professional who enjoys contributing to meaningful work in a supportive environment, we would love to have you join our team.
About the Role
We are looking for a Senior Digital Marketing Manager to join us in a full-time capacity. In this role, you will be the driving force behind our digital strategy, focusing on building brand awareness and generating demand for our platform within the healthcare and life sciences sectors. You will lead our efforts across various digital channels to drive conversions and nurture leads.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies, covering everything from paid search and social media advertising to email campaigns and website management.
- Manage our relationship with external digital marketing agencies to ensure all efforts align with our goals and brand vision.
- Oversee the lead funnel process, including lead scoring, nurturing campaigns, and tracking performance metrics to optimize our return on investment.
Requirements
- A minimum of 5 years of experience in digital marketing, specifically using tools like Salesforce, Google Analytics, and WordPress.
- At least 2 years of experience marketing technology products within the healthcare or life sciences industries.
- Deep expertise in digital ad execution across platforms like LinkedIn, Google Ads, and Facebook, along with a strong grasp of SEO and demand generation.
- A Bachelor’s degree in Marketing, Business, or a related analytical field.
- Proven ability to manage multiple projects simultaneously while maintaining a focus on data-driven results and clear KPIs.
Location
This position is fully remote and can be performed from anywhere.
Compensation and Benefits
We believe in fostering a healthy work-life balance and provide our team members with the following benefits:
- The flexibility of working from home.
- Flexible working hours to accommodate your personal schedule.
