Digital Marketing Manager at Adjust

Adjust, an AppLovin company, serves as a trusted partner for marketers worldwide who need to measure and scale their mobile apps across various platforms. From fast-growing startups to established brick-and-mortar brands, we provide the analytics and insights necessary to drive meaningful results. Our global team values diverse perspectives and a culture of belonging, and we are looking for a passionate Digital Marketing Manager to join us in China. If you are ready to help us elevate our brand and contribute to our award-winning solutions, we would love to meet you.

What you'll be doing

• You will lead the development and execution of integrated digital marketing campaigns, ensuring our strategy is data-driven and aligned with regional goals.
• You will manage the end-to-end content pipeline for our WeChat channels, while also creating and localizing content for various digital platforms.
• You will collaborate closely with our local and global teams, including PR, product marketing, and demand generation, to monitor campaign performance and implement optimizations.

What you'll bring

To succeed in this role, you should possess a strong background in marketing and a deep understanding of the digital landscape. We are looking for the following qualifications:

• Fluency in both English and Mandarin Chinese, both written and spoken.
• Three to five years of relevant marketing experience, specifically with WeChat and integrated campaign management.
• A bachelor's degree in Marketing, Communications, or a related field.
• Strong organizational skills with the ability to multitask and meet deadlines in a fast-paced environment.
• Experience with SEO/SEM, CRM tools, and marketing automation is highly valued.
• Familiarity with platforms like Zhihu, Xiaohongshu, and mobile ad-tech industry trends will give you a significant advantage.

What you'll get

We are committed to supporting your growth and well-being through a variety of benefits designed to help you thrive both personally and professionally:

• Opportunities for professional development and continuous learning.
• A flexible work location policy that allows you to balance your time between home and the office.
• Generous paid time off to ensure you have the time you need to recharge.
• Access to remote work options, including virtual team events and coffee chats.
• Comprehensive wellbeing support, including access to qualified therapists and a high-end health insurance plan.
• A monthly perk stipend that you can use for benefits that matter most to you.