Digital Marketing Manager
90k - 112k USD
On-site
Full Time
#Marketing
#Digital Marketing
#CRM
#SEO
#PPC
#Social Media
Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!
Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status.
Why you’ll love working at Axogen:
- Friendly, open, and fun team culture that values unique perspectives
- Company-wide dedication to profoundly impacting patients’ lives
- Comprehensive, high-quality benefits package effective on date of hire
- Educational assistance available for all employees
- Matching 401(k) retirement plan
- Paid holidays, including floating holidays, to be used at your discretion
- Employee Stock Purchase Plan
- Referral incentive program
If you want to see how you can impact lives at Axogen, take a look at these inspiring patient stories: https://www.axogeninc.com/patient-stories/
Axogen Mission and Business Purpose
Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.
Job Summary of the Digital Marketing Manager
The Digital Marketing Manager will play a critical role in the development and implementation of targeted digital campaigns to optimize our customer journey, improve brand awareness, demand generation, and support growth strategies. They will lead the day-to-day execution of digital properties as well as the tracking, reporting, and analysis of digital marketing and demand generation efforts. They will play a critical role in delivering accurate, insightful campaign analysis to drive decision-making throughout the organization. The role works predominantly with an internal team of product and commercial marketers, as well as external agencies. The position is in Tampa, FL, and reports to the Senior Director of Marketing Communications.
Requirements of the Digital Marketing Manager
- Bachelor’s degree required, with preference for Marketing, Communications, Business or similar concentration
- Minimum 5 years of digital-marketing related experience, pharma or medical device experience a plus
- Experience using cloud-based CRM and marketing automation platforms (e.g. Hubspot, Eloqua, Marketo, Pardot or similar)
- Working knowledge of key digital concepts to include:
- SEO keyword research, keyword targeting, link building
- Paid Social, PPC, Display, Retargeting
- SEM experience managing google Ads and Bing Platforms
- Database management
- ADA website compliance
- Ability to use Microsoft Outlook, Word, PowerPoint, Excel, and WordPress (template-based program can be learned on the job), and familiarity with LinkedIn, Facebook, Instagram, and Twitter for business purposes
- Strong interpersonal skills to gain consensus across planned programs, negotiate tight deadlines, and align cross-functional teams
- Passion for working in medical technology field that impacts patient’s lives
- Genuine interest in digital marketing trends and applications
- Job requires significant time at computer; limited travel requirements
Responsibilities of the Digital Marketing Manager
The specific duties of the Digital Marketing Manager include but are not limited to:
- Collaborates with cross-functional internal teams of creative, content, brand and business analytics in addition to external partners such as digital and media agencies
- Take ownership and work with existing marketing platforms to ensure efficient delivery of campaigns and improve workflows and ensure proper integration with our CRM systems and tools.
- Work to optimize system functionality, drive best practices (i.e., email, lead capture, lead scoring, nurturing, and analytics reporting).
- Monitor, track, and analyze the performance and effectiveness of digital marketing campaigns incorporating paid search, paid social media, SEO, third-party media, custom media and display advertising campaigns
- Set up trackers for goals and KPIs (e.g. capture, engagement, conversion, sign-ups, open rates, site
- traffic, etc.)
- Prepare ongoing and ad-hoc reports and analytics demonstrating the overall performance and effectiveness of various marketing campaigns based on insights and analytics including ROI and KPIs. Monitor trends with suggestions for improvement
- Ownership of email marketing which will require daily usage of an automation platform such as Hubspot
- Troubleshoot technical issues with campaigns or marketing automation platforms and propose solutions
- Develop and maintain a system to track and segment customers for targeted marketing campaigns
- Utilize data insights to inform campaign strategies and optimize customer journeys
- Consistently test and enhance lead development and nurturing activities through measurement and optimization.
- Responsible for basic updates to web/microsites, provides input into the development of microsites with a focus on user experience
- Manage and optimize digital Ad platforms including Google and Facebook
- Participates in evaluating new technologies or applications to strengthen our digital ecosystem
- Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights
Location
111 West Oak Ave., Tampa, FL 33602
#LI-AC1
Benefits/Compensation
This position is eligible for an annual bonus. Benefits offered for this position include Health, Dental, Vision, Matching 401K, Paid Time Off, 9 Paid Holidays + 3 Floating Holidays, Dependent Care Flexible Spending Accounts, Medical Flexible Spending Accounts, Tuition Reimbursement, Paid Parental Leave, Paid Caregiver Leave, Basic Life Insurance, Supplemental Life Insurance, Employee Stock Purchase Plan, and Disability Insurance, as described in more detail in summary plan descriptions.
Axogen follows healthcare system guidelines with respect to credentialing, vaccinations and other employment/compliance related requirements, as well as CDC guidance. Axogen reserves the right to amend its policies from time to time in its sole discretion.
Axogen
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