Digital Marketing Manager at DigiCert

Job summary

We are looking for a hands-on, results-driven Digital Marketing Manager to join our team and take ownership of our digital marketing execution. This role is focused on optimizing and managing our digital marketing investments across paid media, including search, social, display, and content syndication. You’ll be responsible for working with in-house resources to ensure our digital campaigns are executed with precision, with a focus on conversion rate optimization, pipeline impact, and revenue. This role requires someone with a strong background in digital marketing platforms, analytics, and campaign management who thrives in a collaborative environment and can respond to feedback and shifting priorities with agility.

What you will do

• Serve as global digital champion including planning, executing, and managing all paid digital marketing for DigiCert. This includes paid search, display, social media, and content syndication
• Coordinate with our digital agency to optimize our digital marketing programs
• Partner with other marketing and sales teams within DigiCert to execute integrated marketing campaigns that support key business objectives and growth goals across all digital channels
• Manage paid digital budget and media mix allocation to maximize ROAS
• Lead planning, execution, and analysis of digital marketing programs and campaigns
• Use consumer insights to inform decisions on customer targeting and segmentation
• Provide data-driven insights into campaign performance, channel initiatives, and consumer dynamics using existing data, internal research, and market insight platforms
• Serve as an agile and flexible resource on developing digital marketing initiatives
• Research and evaluate new processes, tools and technologies, and stay up-to-date on the latest developments in all relevant aspects of digital marketing
• Always be testing!

What you will have

• Bachelor’s degree in relevant field with 4+ years of digital/marketing experience
• A passion for optimization. Our digital marketing programs are about making sure that our customers get access to the right information in the right place, so they can make informed decisions on how to solve their business challenges. We measure everything, are always testing, and always working to improve
• Experience developing and executing digital marketing strategies, preferably in the cybersecurity or SaaS space
• Advanced knowledge of digital marketing strategies and tactics for demand gen using paid digital media (paid search, paid social, display, content syndication)
• Knowledge of modern marketing analytics and reporting systems (i.e. Salesforce, Eloqua, Tableau, Google Analytics, Adobe Analytics)
• Experience collaborating with cross-functional partners
• Strong analytical and organizational skills coupled with an attention to detail
• The ability to multi-task and see work through to completion
• Strong written and verbal communication skills. You will be creating presentations, writing reports, and meeting with geographically distributed teams. You will regularly need to clearly, succinctly, and persuasively communicate complicated information to audiences without a strong background in digital marketing
• Ability to work independently, taking ownership to positively influence end-to-end results
• Problem-solving skills and a continuous improvement mindset
• Strong stakeholder management with the ability to impact and influence different areas of the organization

Nice to have

• Project management experience a plus

Benefits

• Generous time off policies
• Top shelf benefits
• Education, wellness and lifestyle support

DigiCert offers a competitive benefits package for all of our full-time employees.  If you want to know more about them, please reach out to us at [email protected].

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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