Digital Marketing Manager at Downeastcider

At Downeast Cider, we take pride in being the number one craft hard cider brand in New England and the second largest in the entire country. Our journey began twelve years ago in a college dorm room, and today we operate as a 100 percent founder-owned team of 100 people. We handle everything from production to packaging and shipping right out of our East Boston cider house, which also serves as our office and taproom. We are committed to building an enduring, world-class brand while maintaining the scrappy, collaborative spirit that got us here.

The role

We are looking for a Digital Marketing Manager to join our team in a full-time, hybrid capacity based in the United States. This is a mid-level position focused on elevating our brand visibility and driving sales through strategic media engagement. You will be responsible for connecting with our community by delivering compelling content and turning digital interactions into measurable business growth.

Core responsibilities

• Develop and execute a comprehensive social media strategy that reflects our brand identity while collaborating with our internal creative team to manage a dynamic content calendar.
• Oversee our paid media efforts by managing advertising campaigns, optimizing budgets for maximum return on ad spend, and tracking key performance indicators.
• Analyze the performance of all marketing initiatives, including email campaigns, influencer partnerships, and SEO efforts, to refine our approach and maximize return on investment.

Skills and experience

To be successful in this role, you should possess the following qualifications:

• A bachelor’s degree in a business or marketing-related field.
• At least 3 years of professional experience in digital, media, or brand marketing, e-commerce, or social media management.
• Advanced proficiency with social media platforms, specifically including hands-on experience with Instagram ads.
• A deep understanding of digital marketing trends, analytics tools, and industry best practices.
• Strong organizational skills with the ability to multitask in a fast-paced environment.
• Excellent written and oral communication skills, paired with a strategic and analytical mindset.

Compensation and benefits

We provide a comprehensive benefits package designed to support our team members, including:

• 401k plan with a company match.
• Health and dental insurance.
• Unlimited paid time off and paid holidays.
• Company-provided short-term disability.
• Computer reimbursement and an annual PPE stipend.
• A generous cider allowance.
• The flexibility of a hybrid work environment.

How to apply

We believe there is no such thing as a perfect candidate, so if you are passionate about what we do, we want to hear from you. Please submit a one-page cover letter explaining why this role resonates with you. Skip the formal headers and tell us straight-why are you the right person for this position?