
Digital Marketing Executive
On-site
Full Time
#Marketing
#Digital Marketing
#SEO
#Email Campaigns
#Google Analytics
#Content Development
- Lead the planning and execution of the digital marketing strategies to promote Supermart services to customers.
- Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
- Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
- Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
- Interview and recruit new staff and onboard them.
- Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
- Use Google Analytics and other business tracking tools to make strategic and tactical recommendations
- Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
- Cooperate with the web developers to make necessary changes in the website if necessary
- Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)












