Digital Marketing Associate at YipitData (Alternative)

About Us:

YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments.

Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence.

We operate globally with offices in the US (NYC, Austin, Miami, Mountain View), APAC (Hong Kong, Shanghai, Beijing, Guangzhou, Singapore), and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery.

What It’s Like to Work at YipitData:

YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers.

Why Top Talent Chooses YipitData:

• Ownership That Matters: You’ll lead high-impact projects with real business outcomes
• Rapid Growth: We compress years of learning into months
• Merit Over Titles: Trust and responsibility are earned through execution, not tenure
• Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention

If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for.

About The Role:

We’re hiring a Digital Marketing Associate to help execute and scale our paid advertising, social media, earned media, and partnership efforts, with a strong focus on driving brand awareness and external visibility. This U.S.-based role is ideal for a marketing professional who enjoys working across external-facing channels and balancing hands-on execution with thoughtful strategic input.

In this role, you’ll partner closely with senior marketing leadership to bring paid, social, media, and partnership strategies to life—helping increase awareness, reach, and engagement among priority audiences. You’ll own meaningful day-to-day execution and coordination across channels, directly shaping how our brand shows up in the market.

As Our Digital Marketing Associate You Will:

• Paid Advertising (LinkedIn & Google)
• Execute, manage, and optimize paid advertising campaigns across LinkedIn and Google with an emphasis on awareness, reach, and engagement
• Support audience targeting, creative testing, and budget pacing
• Monitor performance and report on metrics such as impressions, reach, and CTR
• Collaborate with internal teams on landing pages, messaging, and campaign assets
• Social Media Strategy & Execution
• Help shape and maintain a consistent social media strategy designed to increase brand awareness and engagement
• Own the social content calendar and publishing cadence
• Draft and publish posts, collaborate on visuals, and ensure messaging is on-brand
• Track engagement and performance trends and share insights and recommendations
• Media & Reporter Outreach
• Support earned media efforts focused on outreach and placements, including:
• Researching relevant reporters and publications
• Maintaining media and reporter contact lists
• Coordinating contributed content, quotes, and background materials
• Track media placements and support reporting on awareness impact
• Partnerships & External Relationships
• Help manage and maintain marketing-related partnerships that expand reach and awareness
• Coordinate deliverables, timelines, and communications with external partners
• Support co-marketing efforts, sponsorships, and partnership-driven initiatives
• Keep partnership documentation and status updates organized and up to date
• Cross-functional Collaboration
• Work closely with content, design, and leadership teams to support awareness-driven initiatives
• Help document learnings and best practices across channels

You Are Likely To Succeed If:

• 2–4 years of experience in marketing, communications, media, or a related field
• Hands-on experience executing at least one external-facing marketing channel, such as:
• Paid digital advertising
• Social media 
• Media or reporter outreach
• Partnerships or co-marketing initiatives
• Strong written communication skills with high attention to detail
• The ability to manage multiple projects and deadlines in a fast-paced environment
• A data-informed mindset, with an interest in measuring and improving brand awareness and engagement

Nice to Have:

• Experience supporting earned media outreach or placements
• Familiarity with LinkedIn Ads and/or Google Ads
• Experience managing or supporting partnerships or co-marketing initiatives
• B2B marketing experience, particularly in data-, technology-, or analytics-driven environments

What We Offer:

Our compensation package includes comprehensive benefits, perks, and a competitive salary: 

• Opportunities to build a career as a manager or individual contributor through our career ladder that promotes based on impact. You will have regular career conversations with your manager where you will discuss your short and long-term career goals. We are committed to helping you develop in your career and offer the potential for internal mobility opportunities
• We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
• Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above!
• The annual on-target earnings for this position is anticipated to be up to $85,000–$100,000. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, abilities, as well as internal team benchmarks.

This is a remote-friendly opportunity that can sit in NYC (where our headquarter is located), one of our office hubs (Austin, Miami, Denver, Mountain View, or Seattle), or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer.

Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship.

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