Digital Marketing and Growth Manager at Highlandfleets-2

At Highland Electric Fleets, we are working to make electric school buses and clean heavy-duty vehicles accessible to every district across the United States and Canada. Our electrification-as-a-service model provides a turnkey solution that handles everything from financing and procurement to infrastructure upgrades and maintenance. We believe that cleaner buses lead to healthier communities, and our mission is to remove the obstacles standing in the way of better student health and cleaner air. By joining our team, you will help us scale a solution that has a tangible impact on the environment and the well-being of students.

The role

We are looking for a Senior Digital Marketing and Growth Manager to join our team on a full-time basis. This is a hybrid role that requires a strategic, data-driven mindset to elevate our digital presence and strengthen our position as a thought leader in the industry. You will play a vital role in building grassroots advocacy for electric vehicle fleets while optimizing our advertising performance.

Core responsibilities

• Analyze campaign metrics, website performance, and advertising data to uncover actionable insights and identify new opportunities for growth.
• Lead our search engine optimization efforts by conducting keyword research and refining our website structure to drive organic traffic and lead generation.
• Manage and execute paid media strategies across Google Ads and social platforms like Meta, TikTok, and LinkedIn to ensure high return on investment and brand awareness.

Skills and experience

To be successful in this position, you should have a solid foundation in digital marketing and a passion for performance-based growth. We are looking for the following qualifications:

• A Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least 5 years of professional experience in digital marketing, specifically focusing on paid media strategy and performance analysis.
• Hands-on expertise managing Google Ads and paid social campaigns.
• A strong grasp of SEO best practices and familiarity with tools such as Google Analytics or SEMrush.
• Experience working with CRM platforms and account-based marketing strategies.
• Excellent communication skills and the ability to thrive in a fast-paced, collaborative environment.

Compensation and benefits

We offer a comprehensive benefits package designed to support the health and well-being of our team members and their families. Our perks include:

• Medical, dental, and vision insurance coverage for employees and their dependents.
• Life insurance and public transportation assistance.
• A 401(k) program with a company match.
• Generous paid time off.
• The flexibility of a hybrid work environment.

How to apply

If you are passionate about our mission to accelerate the transition to electric fleets and have the experience to drive our digital growth, we would love to hear from you. Please submit your application to be considered for this opportunity to join our innovative and forward-thinking team.