Developer Marketing Manager at PandaDoc

PandaDoc is looking for a strategic, growth-minded marketer to be our Developer Marketing Manager. 

You will be the first technical marketer on the team, building our Developer Marketing program from scratch. You will work with a team of marketing channel owners to build and launch engaging campaigns that reach our developer audience, drive API usage and retention.

This is a scrappy, full-stack role on the Marketing team. You should be just as comfortable drafting a quarterly campaign roadmap as you are rolling up your sleeves and writing an API launch blog post.The ideal candidate for this role will have a deep understanding of the developer ecosystem and mindset, and a passion for creating meaningful connections between developers and our products

You will work cross-functionally with Revenue Marketing, Product Marketing, Sales, and Product to identify API growth opportunities and drive measurable results for the business.

In this role, you will:

• Build our developer strategy: Start from the ground up to identify our target technical audience, understand their pain points, and craft strategies that will drive new sales and adoption of our API business.
• Tell our developer story: Collaborate with PMM to develop product positioning and messaging informed by research and a real understanding of how developers use PandaDoc in the wild. Create a cohesive and clear message for developers, whether they’re browsing our website, using our sandbox, or getting a product demo.
• Launch a developer community: Attract a community of developers to have conversations and share insights about working with PandaDoc’s API. Turn the community into a trusted destination for innovation and exciting ideas.
• Drive full-stack campaigns: Drive end-to-end developer campaigns, from building GTM strategies that capture new users to driving long-term adoption of our API platform. Create and manage a roadmap of campaigns across social media strategy, content production, organic and paid content promotion, ad buys, email sends, and technical demo creation. 
• Optimize evergreen marketing efforts: Manage developer pathways to the product via pandadoc.com and educational material. Lead our technical content planning across blogs, knowledge base articles, and SEO pages.
• Build API feedback loops: Become the biggest advocate for the developer experience at PandaDoc, building connections with our technical users and advocating for API improvements with our product teams.

About you:

• You’re excited to start a program from scratch, rolling up your sleeves to build things from zero to one.
• You know how to communicate with a highly technical audience, and have excellent communication skills whether you’re writing an API blog post or recording a demo video.
• You excel at juggling multiple priorities and have sharp project management skills to keep partners aligned and delivering on time.
• You have a track record of digging into the data and finding qualitative customer insights to drive decisions forward

Qualifications:

• 8+ years experience in Marketing with a background in technical, Growth, or Product Marketing
• Experience marketing highly technical products (APIs, SDKs, developer tools) and technical fluency
• Experience in multiple marketing channels and deep expertise in at least one: SEO, SEM, social media, and content marketing
• Familiarity with marketing data and BI tools (Google Analytics, Tableau, etc)

The annual base salary range for this position is $160-190K USD

Company Overview: 

PandaDoc empowers more than 40,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.  For more information, please visit https://www.pandadoc.com.

Company Culture: 

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more.

Benefits:

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Application close EOD 09/30