Demand Generation Marketing Manager
96k - 128k USD
Hybrid
Full Time
#Marketing
#B2B SaaS
#Demand Generation
#Lead Generation
#Marketing Campaigns
#HubSpot
#Salesforce
#Google Suite
#Outreach
#Slack
#Account Based Marketing
#Email Marketing
#Event Marketing
Symmetry Software serves as the essential payroll infrastructure for software platforms, powering the paychecks of over 64 million workers every year. By providing a fully integrated suite of payroll tax APIs, we help companies solve complex compliance challenges. Now part of Gusto, we are scaling our impact and looking for a driven professional to help us define the next chapter of our growth.
Role at a glance
We are seeking a Senior Demand Generation Marketing Manager to join our team on a full-time basis. This is a hybrid role based in the United States, where you will report directly to our Chief Marketing Officer to build high-impact pipelines and drive enterprise demand for our solutions.
Your impact
- Design and execute end-to-end demand generation campaigns across diverse channels, including account-based marketing, email, paid advertising, and events.
- Collaborate closely with our Sales, Product, and Client Success teams to craft messaging that resonates with our ideal customer profile and accelerates the sales cycle.
- Analyze and optimize the marketing funnel to improve key performance indicators, specifically focusing on conversion rates from contacts to marketing qualified leads and demos to opportunities.
What you'll need
- At least 5 years of experience in enterprise demand generation within the B2B SaaS space, with a preference for backgrounds in FinTech, HRTech, or API-first companies.
- Deep proficiency with essential marketing technology tools such as HubSpot, Salesforce, Google Suite, Outreach, and Slack.
- A data-driven mindset with a proven ability to prove ROI and manage complex projects across multiple disciplines like SEO, paid ads, and content strategy.
- Strong communication skills and the ability to thrive in a fast-paced, high-growth environment where grit and a proactive approach are valued.
- Fluency in English.
Perks and compensation
The cash compensation for this position ranges from $96,000 to $128,000 per year, depending on individual experience and expertise. We offer a comprehensive benefits package, including:
- Hybrid work environment.
- 401k retirement plan.
- Medical, dental, and vision insurance.
- Paid time off.
- Professional development opportunities.
- Flexible hours.
