Demand Generation Marketing Manager at Gusto, Inc.

At Gusto, we believe that work should empower a better life. As a modern people platform, we support over 300,000 small businesses with payroll, benefits, and HR tools. We are now joined by Symmetry Software, the engine behind the paychecks of 64 million workers. Together, we are building a collaborative and inclusive environment where your contributions directly impact the success of businesses nationwide. We are looking for a passionate strategist to help us scale our reach and continue our mission of providing essential infrastructure for the modern workforce.

The opportunity

We are seeking a Demand Generation Marketing Manager to join our team and report directly to our Chief Marketing Officer. In this role, you will be the architect of our enterprise marketing strategy, focusing on high-impact campaigns that generate quality leads for our sales organization. You will partner closely with our sales development and account executive teams to build a robust pipeline, shorten sales cycles, and increase the average contract value within our ideal customer profile. This is a chance to shape the growth of a category-leading infrastructure provider while working in a fast-paced, startup-like environment.

A day in the life

• You will design and execute comprehensive demand generation campaigns across multiple channels, including account-based marketing, paid advertising, webinars, and industry events.
• You will collaborate with cross-functional teams, including Sales, Product, and Tax Research, to craft messaging that resonates deeply with our target audience.
• You will analyze funnel performance and conversion metrics to refine our approach, ensuring every campaign is optimized for ROI and lead quality.

Who you are

You are a seasoned marketing professional with at least 5 to 7 years of experience in B2B SaaS, specifically within the FinTech, HRTech, or API-first sectors. You possess a growth mindset and a proven track record of building successful sales pipelines. You are comfortable working with tools like HubSpot, Salesforce, Google Suite, Outreach, and Slack. You are a clear, succinct communicator who thrives on data and analytics, yet you are not afraid to roll up your sleeves to get the job done. You bring a builder's mentality and a bias for speed to everything you do.

Why you'll love it here

We are committed to supporting our team members both professionally and personally. This role offers a salary range of $96,000 to $128,000 per year. Beyond compensation, you will enjoy a hybrid work environment that balances collaboration with flexibility. We also provide comprehensive benefits, including medical insurance, a 401k plan, and generous paid time off to ensure you can recharge and thrive.