Demand Generation Marketing Lead
Remote
Full Time
#Marketing
#SaaS
#Google Ads
#LinkedIn Ads
#SEO
#Google Analytics
#Google Tag Manager
#Customer.io
#Mixpanel
#CRM Software
#Data Driven Decision Making
#Marketing Automation
We are Relay Commerce, and we are building a powerful portfolio of software solutions designed to help e-commerce merchants simplify their marketing tech stacks and scale efficiently. With over 35,000 global customers generating more than $1 billion in annual GMV, we are on a mission to make running a business easier for the fastest-growing online brands worldwide.
Responsibilities
- Take full ownership of our paid media channels, including Google Ads, LinkedIn Ads, and various review sites.
- Analyze and report on performance data across all marketing channels to ensure we are hitting our growth targets.
- Partner with our product and content teams to drive SEO optimization initiatives.
- Design and execute go-to-market strategies for new product features and company initiatives.
- Optimize the marketing funnel to consistently increase lead generation.
- Collaborate with the wider marketing team to shape our overall business strategy.
- Act as a brand ambassador for Relay, maintaining an empathetic and positive connection with our customers.
Must-haves
- At least 6 years of experience in demand generation or a similar role within a B2B SaaS environment.
- Proven success managing paid campaigns on platforms like Google, Meta, and LinkedIn.
- Strong technical proficiency with Google Analytics, Google Tag Manager, Customer.io, and Mixpanel.
- A deep understanding of B2B SaaS marketing funnel metrics and a data-driven approach to decision-making.
- Experience working with markets in North America, the UK, and Europe.
- Excellent communication skills and the ability to thrive in a role that requires making complex decisions independently.
- Fluency in English.
Benefits
- This is a fully remote position, allowing you to work from anywhere.
Relay-commerce
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