Demand Generation Manager at Workrise

Workrise is looking for a skilled Demand Generation Manager to lead the creation and implementation of marketing strategies that directly contribute to generating qualified pipeline and closed revenue. 

Why Join Us? Reporting directly to our Director of Growth Marketing, you will be part of a dynamic team known for its ambitious vision and focus on delivering measurable results. We’re seeking an ideal candidate who brings a unique blend of strategic thinking, creativity, analytical prowess, and a solid grasp of the B2B landscape.

What you’ll be doing:

• Demand Generation Strategy Development:
  
  • Develop a comprehensive demand generation strategy that supports both short-term and long-term revenue objectives. 
  • Ensure the strategy aligns with company goals, integrating seamlessly with product launches, sales initiatives, and overall marketing objectives. 
  • Continuously refine and adapt the strategy using data-driven insights to effectively drive demand and support business growth. 
• Sales Stakeholder Collaboration: 
  
  • Work closely with sales teams to understand their objectives, challenges, and feedback. 
  • Align strategies and campaigns with sales goals to support lead generation and deal closure. 
  • Facilitate regular communication and meetings with sales stakeholders to gather insights, share campaign performance, and adjust tactics as needed for optimal results. 
• Campaign Planning and Execution:
  
  • Plan and implement multi-channel campaigns leveraging tactics such as digital advertising, social media, email marketing, and content marketing. 
  • Write detailed creative briefs to guide the development of campaign assets, ensuring alignment with brand and product messaging, as well as campaign objectives. 
  • Conduct A/B testing and other experiments to refine and optimize campaign performance. 
  • Optimize the website for conversion by improving user experience, page load speed, mobile responsiveness, and form design.
  • Manage relationships with paid media and SEO agencies, overseeing strategy development, execution, and performance analysis to maximize ROI. 
• Content Development to Support Demand Generation: 
  
  • Collaborate with product marketing to create compelling content that resonates with the target audience and drives lead generation. 
  • Ensure content aligns with SEO strategies and supports overall marketing and demand generation objectives. 
  • Utilize content across various channels to engage prospects and nurture leads throughout the sales funnel. 
• Lead Generation and Nurturing:
  
  • Develop and implement strategies specifically aimed at generating high-quality leads. 
  • Focus on capturing and nurturing prospects throughout the sales funnel to convert them into customers. 
  • Implement lead scoring systems and collaborate closely with sales teams to prioritize and follow up on leads effectively. 
• Budget Management:
  
  • Manage and allocate budgets effectively across different demand generation channels. 
  • Monitor spending and Return on Ad Spend (ROAS), adjusting strategies as needed to maximize the impact of marketing investments. 

Experience and Education Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in demand generation roles within a B2B organization
• Proven track record of successfully executing demand generation strategies that resulted in measurable pipeline growth and closed revenue
• Experience managing external agencies
• Proficient in data analysis and interpretation, using insights to optimize campaigns and improve overall performance
• Creative mindset with the ability to contribute innovative ideas for content, campaigns, and lead-generation initiatives
• Strong relationship-building skills with the ability to collaborate effectively within cross-functional teams
• Excellent written and verbal communication skills, with the ability to present ideas, strategies, and results to both internal stakeholders and external partners
• Ability to adapt to changing priorities and market conditions
• Comfortable working in a high-growth and evolving organization
• Goal-driven with a focus on achieving and exceeding key performance indicators

Additional experience preferred but not required:

• Experience in the oil and gas industry
• Hands-on experience with Account-Based Marketing (ABM) software (eg - Demandbase) 

Essential Job Functions:

• Regular, on-time attendance
• Ability to travel 10% of the time
• Ability to communicate effectively
• Ability to use office equipment such as a computer, copier and telephone
• Ability to use office computer programs such as e-mail, Google Docs, Microsoft Word, PowerPoint and Excel
• Constantly remaining in a stationary position, often standing or sitting for prolonged periods
• Ability to manipulate office equipment such as a computer, copier and telephone