Demand Generation Manager at SurveyMonkey

What we’re looking for

We’re on a journey to $1B+ in revenue, and we’re looking for a data-driven, innovative individual to join our Product and Lifecycle Marketing team as a Demand Generation Manager. In this role, you’ll execute integrated campaigns that build brand awareness, create demand, and drive pipeline. The ideal candidate will be a full-funnel demand gen pro and possess a mix of strong tactical and strategic skills. 

What you’ll be working on

• Generate new business and expansion pipeline for our global sales team.
• Develop the strategy and activation calendar for integrated, full-funnel campaigns.
• Manage and influence a variety of channels, including but not limited to: email, webinars, events, content, partners and sponsorship programs, social, etc., with an emphasis on scaled digital experiences.
• Collaborate cross-functionally with multiple teams, including: Content, Brand, Design, Organic Social,  Paid Marketing, Web, Customer Marketing, Product, Customer Success, Sales, Sales Enablement, Marketing Operations, and Marketing Analytics. 
• Partner with Sales and Sales Enablement teams to optimize conversion rates throughout the funnel, from lead to marketing-qualified lead (MQL), sales-qualified lead (SQL), opportunity, and close.
• Investigate and analyze campaign performance in partnership with Marketing Analytics to understand how we can optimize by channel, tactic, persona, segment, region, etc.
• Experiment to improve campaign ROI and drive efficiency gains.

We’d love to hear from people with

• 5-7 years of experience in demand generation at B2B SaaS companies. Bonus points for experience in a PLG business model.
• Strategic Mindset: Purposeful intention behind what you do. You’re focused on goals and outcomes and have a track record of successful campaigns.
• Meticulous Organization Skills: It takes a lot to run a campaign. But you’re an expert at juggling project management, channel management, and managing all of the stakeholders.
• Creative Innovation: You’re full of ideas (but know how to weed out the bad ones), and you’re willing to take calculated, innovative risks to find success.
• Influence: You’re comfortable generating buy-in for your ideas and plans. You can navigate a global organization with ease. 
• Storytelling + Content Creation: You know how to craft compelling landing pages, ad copy, webinar decks, etc., that motivate your target audience to take action.
• Analytical + Data-Driven Skills: You know that data drives the best campaigns. You’re comfortable using Salesforce reports and Tableau dashboards to review and report on performance. 
• Marketing Technology Enthusiasm: The following tools are in our martech stack. Ideally, you’ve got experience with these platforms or comparable ones: Salesforce, Hubspot, Goldcast, Wordpress, Jira, Tableau, Amplitude, Outreach, Highspot.
• Ability to communicate written and orally in English at the B2+ level 

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, this opportunity is hybrid and requires you to work from the SurveyMonkey office in Heredia 2 days per week.

Please apply using an English version of your resume/CV.

#LI - Hybrid