Demand Generation Manager
Remote
Full Time
#Marketing
#Campaign Development
#Lead Generation
#Marketing Automation
#HubSpot
#Market Research
At Radformation, we are dedicated to tackling the global impact of cancer by automating and standardizing treatment planning workflows. Our mission is to ensure that every patient, regardless of location, has access to high-quality care. We are looking for a Senior Demand Generation Manager to join our team on a full-time, remote basis. In this role, you will be the driving force behind our marketing strategy, helping us expand our reach to radiation oncology clinics and directly contributing to our revenue growth.
Responsibilities
- Design and execute comprehensive, multichannel campaigns across email, social media, advertising, and events in collaboration with our brand and sales teams.
- Create and refine automated lead nurturing programs that effectively guide prospects through the sales funnel.
- Track, analyze, and report on campaign performance to gain insights that maximize our pipeline impact and refine future marketing efforts.
Requirements
We are looking for a candidate who brings a blend of strategic thinking and hands-on execution. You should have a bachelor’s degree in marketing, communications, or a related field, or equivalent professional experience. Because we operate in a specialized space, you must have previous experience in medical device or pharmaceutical marketing, with a preference for those who have worked in radiation oncology.
You should also possess the following skills and qualifications:
- Strong proficiency in marketing automation tools, with HubSpot being our preferred platform.
- Proven ability to build strong Ideal Customer Profiles and targeted account programs.
- Excellent organizational skills and the capacity to manage complex projects with high precision.
- A collaborative spirit, with the ability to work effectively across international and regional sales teams.
- Availability within the EST or CST time zones is preferred.
What we offer
We believe in taking care of our team members and their families. Our benefits package includes:
- Comprehensive medical, dental, and vision insurance.
- A 401(k) plan with an immediate employer match.
- A fully remote work environment that keeps our team connected through virtual events and annual retreats.
- Generous parental leave and flexible support for those transitioning back to work.
- Self-managed PTO to ensure you have the time you need to recharge.
