Demand Generation Manager
80k - 95k USD
Hybrid
Full Time
#Marketing
#Healthcare
#SaaS
#Lead Generation
#Digital Marketing
#Salesforce
#HubSpot
#Campaign Management
Loyal is an organization centered on experience and building a platform that allows consumers to make meaningful decisions when it comes to healthcare. We deeply understand providers, locations, services, appointments, business rules, and moreover, we understand patients -- who they are, the preferred method of communication, upcoming appointments, lapsed appointments, outstanding bills, health risks, and more. With this intelligence, our platform fuels highly relevant and personalized experiences across all mediums (website, email, voice…) allowing patients to get healthy, stay healthy, and have a better relationship with the health care provider.
Summary
The Demand Generation Manager is an essential driver of Loyal's growth strategy, responsible for generating high-quality leads and significantly boosting brand awareness. This role requires close collaboration with sales, marketing, and product, to develop, implement, and report on innovative demand-generation strategies. In this position, reporting directly to the Senior Director of Marketing, the Demand Generation Manager must bring a wealth of expertise in several key areas, including lead and demand generation tool management, digital marketing techniques, effective campaign management, and a history of implementing successful lead generation strategies. Additionally, the role entails rigorous performance reporting to track progress and optimize strategies based on data-driven insights. A successful Demand Generation Manager will be skilled at optimizing lead management processes and ensuring a smooth transition between marketing and sales using CRM and automation tools. They will develop and execute multi-channel demand generation strategies, closely monitor campaign performance, and provide data-driven insights to refine tactics, ultimately maximizing lead quality and conversion rates.
This position follows a hybrid work model requiring 2-3 days in our Atlanta office weekly. Only candidates who are Atlanta-based or willing to relocate will be considered.
You will
- Own the lead generation process, including identifying and qualifying leads, managing data in Salesforce, and ensuring seamless lead handoff to the sales team for follow-up and conversion.
- Collaborate with the sales team to align lead generation efforts with sales goals and ensure a smooth lead handoff process.
- Develop and implement lead and demand generation strategies across multiple channels (email, content marketing, paid media, webinars, events, etc.)
- Analyze and report on campaign performance, leveraging data and insights to refine strategies and tactics.
- Oversee the management and optimization of marketing automation tools (HubSpot, Salesforces, Clay).
- Develop compelling content and campaigns targeting key decision-makers in healthcare organizations, including health system executives and other stakeholders.
- Report on pipeline-building metrics and forecast.
- Identify process automation and optimization opportunities, focusing on scalability and driving significant growth.
- Collaborate with Marketing to ensure proper lead management processes, metrics, and policies.
- Maintain data integrity in Salesforce.com and other systems.
- Develop best practices that align sales data quality with company initiatives.
Please note that this job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. Loyal reserves the right to make changes and/or assign additional responsibilities of a role within reason at any time with or without notice.
You have:
- Five years of demand/lead generation experience.
- Two years of experience using Salesforce
- Experience working within a software-as-a-service (SaaS) company is preferred.
- Experience with the healthcare industry is preferred.
- Experience working within a high growth and/or ambiguous environment, with proven experience in a dynamic environment.
- Bachelor's degree in Business, Marketing, a related field, or equivalent work experience.
Bonus Points
- Experience using Hubspot
- Healthcare experience
Interview Process
- Prescreening Questionnaire
- Recruiter Screening
- Hiring Manager Interview with Senior Director, Marketing
- Peer Interviews
Pay Transparency
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $80,000 - $95,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.
- Flexible paid time off, sick and personal days
- At least one holiday per month (sometimes, more!)
- A week off for everyone in December during the winter holiday period
- Full health, dental, and vision insurance - Loyal pays the premium for all employees!
- One-Time Home Office Setup Stipend For Remote & Hybrid Roles
- Monthly Internet Stipend for Remote & Hybrid Roles
- Long-term & short-term disability
- 401[k] plan
- Stock Options
- 16 Weeks Paid Parental Leave
- 2 Volunteer days per year
- Matching Gift Program
- Participation Grant Program
- Annual Travel/Team Events up to twice per year (post-COVID)
We believe that the key to Loyal's success is you. Your unique background, life experience, knowledge, self-expression, and talent make you uniquely you. Who you are, what you have experienced, and how you think inspires us to be innovative and bold.
Loyal is an equal opportunity employer. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, ancestry, sex, gender identity and expression, national origin, citizenship, marital status, age, languages spoken, veteran status, color, religion, disability, sexual orientation, and beliefs.
We consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Further, consistent with applicable federal and state law, Loyal provides reasonable accommodations when requested by qualified applicants or employees with disabilities, unless doing so would cause an undue hardship. Loyal’s policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If you require a reasonable accommodation in connection with the application process, please contact the Talent Acquisition Department at [email protected].
COVID-19 Vaccinations
Candidates who will be attending in-person conferences, visiting hospitals, and/or visiting or traveling to a third party location who may have their own specific requirements in place may be required to show proof of being fully vaccinated against COVID-19 before attending. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law. If you require a reasonable accommodation, please contact the People Department at [email protected].
Loyal
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