Demand Generation Manager at Loyal

Are you passionate about using data to transform the healthcare experience? At Loyal, we are dedicated to building a platform that empowers consumers to make meaningful healthcare decisions. We understand the complexities of the patient journey, from appointments and communication preferences to health risks and billing. By leveraging this intelligence, our platform creates personalized experiences that help patients stay healthy and foster stronger relationships with their providers. We are looking for a talented individual to join our team and help us continue this mission.

What you bring

As our Demand Generation Manager, you will play a pivotal role in driving our growth strategy and elevating our brand presence. This full-time, hybrid position is based in the United States, with a requirement to be in our Atlanta office 2-3 days per week. You will report directly to the Senior Director of Marketing and collaborate across departments to refine our outreach. Your primary responsibilities will include:

• Owning the end-to-end lead generation process, including identifying and qualifying leads while maintaining data integrity within Salesforce.
• Developing and executing multi-channel demand generation strategies across email, content marketing, paid media, and events to engage healthcare decision-makers.
• Analyzing campaign performance and reporting on pipeline metrics to provide data-driven insights that optimize our marketing tactics.

Requirements

We are looking for a candidate who thrives in a dynamic, high-growth environment and possesses a strong background in marketing strategy. You should have at least five years of experience in demand or lead generation, along with two years of hands-on experience using Salesforce. A Bachelor’s degree in Business, Marketing, or a related field is expected. While not required, we highly value candidates with experience in SaaS environments and the healthcare industry. Proficiency with HubSpot and a track record of effective campaign management will set you apart. We value diverse perspectives and encourage you to apply even if you do not meet every single qualification listed.

What we offer

We are committed to supporting your professional growth and personal well-being. The base salary range for this position is $80,000 - $95,000. In addition to a competitive salary, we provide a comprehensive benefits package designed to help you succeed both at work and at home:

• Full medical, dental, and vision insurance coverage, with premiums paid by the company.
• A 401k retirement plan and stock options.
• Flexible paid time off, including sick days, personal days, and a company-wide winter holiday break.
• Support for your workspace through a one-time home office setup stipend and a monthly internet stipend.

How to Apply

If you are ready to make an impact and help us drive growth at Loyal, we would love to hear from you. Please submit your application to be considered for our team. We look forward to reviewing your background and discussing how your unique skills and experiences can contribute to our mission of improving the healthcare experience for everyone.